Spinning up a studio: Echelon taps The Switch’s London facility to produce fitness content for global audience
• The Switch reconfigures one of its London studios as a full-time fitness suite to produce live and on-demand content for the Echelon Fit app
• Provides experienced producers and global network reach to deliver the highest quality fitness content to Ec
New York(01 Jul 2021)
New York – [00:01 ET] July 1, 2021 – The Switch, a leading provider of production services and global delivery of live video, has been chosen by Echelon Fitness to produce and deliver live and on-demand exercise content across different time zones from its London studio facility. Echelon, the innovative connected fitness brand, uses a new, dedicated set-up at one of The Switch’s central London studios to record and livestream fitness classes, with support from The Switch’s production team. The content is delivered at low latency directly to the Echelon Fit app via The Switch’s global network.
Echelon offers a line of connected fitness products – bikes, rowers, fitness mirrors and treadmills – and an app experience that allows its members to participate in both live and on-demand fitness classes. To bolster the production of classes from its own studios in the US (Chattanooga, TN and Miami, FL), Echelon needed a UK-based studio that would extend its ability to create more fitness content around the clock for its global membership base. With multiple headend studios in London, The Switch was able to create a dedicated, full-time fitness suite from which Echelon’s trainers can present classes.
Helen Wilkinson, Managing Director, Echelon Fitness, commented: “It was vitally important that we get up and running at a professional quality London studio. The Switch has made the process of setting up a London facility hassle-free, handling everything from the studio’s design and construction to the production and livestreaming logistics. We’re incredibly happy with the outcome of the studio, and our fitness instructors have already been able to produce some incredibly engaging content for our innovative app. We look forward to continuing expanding our fitness content offering, drawing on the experience of The Switch.”
The Switch reconfigured one of its London studios specifically for the needs of Echelon, building in fitness mirrors, staging, camera equipment, lighting and Echelon branding. This set-up provides the ideal setting for its fitness instructors to lead live exercise classes and record on-demand sessions, supported by The Switch’s experienced producers in a dedicated control room. Echelon is also trialing The Switch’s Cloud Video Services platform, MIMiC, in the recording of some live classes.
Nicholas Castaneda, Senior Vice President of Sales at The Switch, said: “Working with Echelon, one of the fastest-growing brands in the connected fitness market, to help drive its international growth and deliver more content to its members worldwide is an exciting opportunity. As Echelon looked to produce fitness content beyond the US, our London studios seemed a natural base from which to deliver more classes to more time zones. Our modern facility and three-camera set-up provide Echelon with all the tools and crew needed to produce and deliver live and on-demand content to its global fitness-first membership. We’re excited to continue working with Echelon’s UK management and fitness instructors to provide exceptional live content.”
The Switch studios are located in the world’s foremost media centers – Los Angeles, Burbank, New York and London. Echelon’s fitness instructors use the London studio each morning and evening to film live spinning classes, which are made available to anyone via the Echelon Fit app – amounting to a minimum of 25 classes per week.
About Echelon Fitness
Echelon Fitness has been revolutionizing at-home connected fitness since debuting its first Connect Bike in 2017. What began as a mission to make healthy living attainable and accessible to all evolved into a line of innovative fitness solutions—as well as a thriving community. Ranging from sophisticated indoor cycling bikes, to touch-screen fitness mirrors and more, every product boasts thoughtful design and state-of-the-art technology, enabling people to exercise how they want, when they want and with who they want. By leveraging The Echelon Fit App and United Membership, members gain access to a variety of live and on-demand classes led by down-to-earth fitness instructors. Members can also use the app to track their performance against Echelon’s live leaderboard and overall progress, all while enjoying some healthy competition. For more information, visit https://echelonfit.uk/. Echelon is a truly global connected fitness company with presence in UK, USA, Canada, Mexico, Colombia, Germany, France, Iceland and Australia.
About The Switch
In the action-packed world of live video production and delivery, The Switch is always on and always there – setting the industry benchmark for quality, reliability and unmatched levels of service. Founded in 1991 and headquartered in New York, The Switch has been connecting viewers around the world to live events for almost three decades, bringing them the content they want across linear TV, on-demand and streaming platforms – on multiple screens and devices.
Our comprehensive production platform combines mobile and remote services to enable our customers to cost-effectively capture, edit and package compelling, high-quality live coverage. Our delivery network connects production facilities with 800+ of the world’s largest content producers, distributors, and sports and event venues, seamlessly linking rights holders, broadcasters, streaming platforms, media outlets and web services – and turning-on live content across the world.