Streaming Media Europe: Industry Announcements

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London(07 Nov 2010), the leading video engagement technology provider, today announced that it has partnered with Ooyala, to enable Ooyala customers to leverage’s award winning viewer engagement application.

"Publishers using the Ooyala platform can now deploy overlays in their video, allowing them to add interactive and dynamic features such as buy now, voting, hotspots, live pricing and data feeds while still enjoying Ooyala’s market leading analytics and content management capabilities," said’s Co-Founder Nick Bell.

“It is important that the integrity of the user’s workflow remains intact whilst adding significant value with the introduction of interactive overlays,” added Bell, “improving the viewer experience, response rates and accountability through increased functionality.”

The partnership, which takes advantage of Ooyala’s new Open Player Framework, allows the seamless integration of overlays within the Ooyala Player. An existing library of widgets is immediately available for the quick deployment of interactive features. Alternatively, there is an advanced editor providing a toolset with almost unlimited scope for the creation of unique widgets.

 “The widget approach is both efficient and flexible,” says Bell, “in that it provides a wide range of monetization and editorial overlays for immediate use in all market sectors whilst offering an editing facility with limitless creative potential for those who want to deliver a more specific user experience. And the analytics generated by viewer interactions takes video accountability and market intelligence to a new level.”

Case studies back this up. When Ooyala and combined to deliver live webcasts of former UK Prime Ministers Tony Blair and Gordon Brown at an inquiry into the Iraq war, viewers on The Telegraph website were invited to vote on what they saw. Nearly 400,000 votes were cast and displayed live within the webcast, an average of over three clicks per viewer. Voting is one of the widgets available to Ooyala users.

About is the award-winning video engagement technology provider. It’s browser-based application gives users the ability to add interactive and dynamic features to their video to enhance the viewer experience, increase engagement rates and improve accountability. interfaces seamlessly with the Ooyala platform, adding value and maintaining the quality of the user experience throughout. The application is suitable for businesses using video for e-commerce, publishing, market research, public sector information, gaming and corporate communications.