AmberFin Addresses Wider Market With New Affordable File-based Media Ingest, Transcode & Playback Modules

Addition of cost-effective modules opens up small and medium sized enterprise market with targeted product development

Basingstoke, UK(07 Sep 2012)

At IBC 2012 on stand 7.J39, AmberFin, a leading developer of file-based media ingest, transcoding and unified quality control solutions for content owners, broadcasters, sports organizations and post-production houses, will announce the introduction of groups of new competitively priced file-based media ingest, transcode and playback products that enable the digitization and transformation of new and archived media content.  

These new product introductions reflect AmberFin’s strategic marketing initiative aimed at addressing the broadest range of media organizations with enterprise level solutions that are designed to meet their specific business needs.

Developed by the same expert team of software engineers that is responsible for all of the current AmberFin iCR portfolio, these new application-specific products focus on industry standard workflows and requirements. AmberFin has enabled key functionality from its broad portfolio of applications, increasing the products’ simplicity and therefore the user organization’s return on investment. Apart from their competitive price tags, these new products are characteristic in every other sense of AmberFin’s philosophy with the same support packages and clear upgrade paths as any other iCR product.

“As we move further into the multi-screen era where content delivery to a broad range of publishing platforms is becoming increasingly essential to a far wider range of media organizations then these more affordable, high quality products become much more important,” explains Bruce Devlin, Chief Technology Officer at AmberFin. “The development of these products is customer led – they respond to real and current customer needs. Also, it means that AmberFin addresses this dynamic market with the broadest range of enterprise solutions from single user stripped down functionality to the markets’ most advanced and elegant media ingest, transcode, playback and unified quality control solutions.”

The new AmberFin iCR additions comprise the following targeted products:

1 - AS11 & DPP
iCR-100 DPP Transcoder, iCR-300-DPP Ingest Station
Ingest & transcode to AS11 workflows in general and metadata support for the Digital Production Partnership.

2 – XDCAM
iCR-100-XDCAM Transcoder & iCR-300-XDCAM Ingest Station
Ingest & transcode to the most popular MPEG2 XDCAM & IMX formats

3 - File preparation & playback
iCR-200-PLY Player/Preparation Station & iCR-200-VTR Player / Tape Layback Station
Best of breed playback, QC review, annotation & metadata entry or tape layback for a wide range of codecs and wrappers.

4 – PROXY video
iCR-100-PROXY Transcoder
A file-based proxy (lo-res) generator.

5- MXF AS-12
iCR-500 AS-12 Workstation
A fully featured PC workstation for the creation and preparation of MXF-AS12 compliant deliverables, especially the creation of AS-12 commercials.

About AmberFin

AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.

Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has experienced growth of 65% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including HBO, AP, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.

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