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3SS Delivers Smart TV Apps for A1 Bulgaria as first part of A1 Telekom Austria Group Multi-territory Rolllout

3SS has delivered two new smart TV apps for A1 Bulgaria, part of the A1 Telekom Austria Group, a leading provider of digital services and communications solutions in Central and Eastern Europe. The A1 Bulgaria launch is the first market to go live in a fi

Stuttgart, Germany(10 Nov 2021)

IBC 2021 Hall 5, meeting room H15 – 3 Screen Solutions (3SS), leading provider of software solutions for set-top boxes (STB) and multiscreen entertainment, today announces that it has delivered two new smart TV apps for A1 Bulgaria, part of the A1 Telekom Austria Group, a leading provider of digital services and communications solutions in Central and Eastern Europe.

The apps are now live and Bulgarian subscribers to Xplore TV can now enjoy enriched OTT viewing experiences on their Samsung Tizen and LG webOS connected TVs.

The A1 Bulgaria launch is the first market to go live in a five-territory project which A1 Telekom Austria Group awarded to 3SS following a competitive RFP. 3SS-engineered custom localized Xplore TV smart TV apps will subsequently be deployed in Austria, Croatia, Slovenia and Macedonia.

The apps are powered by 3SS’ award-winning 3READY Product Framework and include today’s most popular features including Live TV, catchup, TV Guide, mini EPG, timeshift, live startover and cross-device continue-watching, all within an intuitive, easy-to-use UI. 3SS and A1 Telekom Austria Group are working closely on this major project, co-defining and co-creating the apps to deliver superior UX quality to maximize subscriber engagement.

3SS delivered the project to A1 Bulgaria extremely rapidly, with apps being available to subscribers less than six months after contract signature. 3SS is carrying out app development and delivery for all five territories using a single codebase. This innovative, inherently efficient software engineering methodology is enabling per-market customizations – including adaptations needed to accommodate several languages and both Cyrillic and Latin alphabets – with accelerated delivery timescales.

Also underpinning 3SS’ fast delivery is its employment of modern principles of agile development, including SAFe (Scaled Agile Framework) methodologies.

SAFe makes project delivery a more iterative process than seen in traditional development, and involves frequent communication, cross-party planning and common risk management. With SAFe, all those involved in a project benefit from a clear understanding of their responsibilities and their inter-dependencies. The results are a highly motivated and productive team, faster time to market and better products.

“We’re extremely proud to have been selected by A1 Telekom Austria Group to deliver this major multi-country project,” said Kai-Christian Borchers, Managing Director of 3SS. “With the launch of the first 3READY-enabled Xplore TV apps, consumers in Bulgaria can now benefit from a world-class smart TV UX. We look forward to bringing the same exceptional experience to subscribers across other A1 markets.”

About A1 Bulgaria

A1, part of A1 Telekom Austria Group, is a leading provider of digital services and telecommunication solutions in Bulgaria. The company provides mobile and fixed services, high-speed internet, digital and satellite television, including four own brand sport TV channels – MAX Sport, payment services, ICT, cloud and IoT solutions to 4.8 million clients. In 2020, A1 Bulgaria reported 513.8 million Euros revenue, and the comparable EBITDA is 192.4 million Euros.

About A1 Telekom Austria Group

A1 Telekom Austria Group, listed on the Vienna Stock Exchange, is a leading provider of digital services and communications solutions in Central and Eastern Europe with around 25 million customers, currently operating in seven countries: Austria, Bulgaria, Croatia, Belarus, Slovenia, the Republic of North Macedonia and the Republic of Serbia. Offering communications, payment and entertainment services as well as integrated business solutions, A1 Telekom Austria Group achieved revenues of 4.55 billion Euros by year end 2020. Almost 18,000 employees and state-of-the-art broadband infrastructure make digital business and lifestyle possible and enable people, companies and things to connect everywhere anytime. As European unit of América Móvil, one of the largest wireless services providers in the world, A1 Telekom Austria Group is headquartered in Vienna and gives access to global solutions.

About 3 Screen Solutions (3SS)

3SS delivers experiences people love, enabling leading-edge entertainment services with harmonious UX across all screens. Together with our customers, we create services which are simple to use and personal. Our way of working is agile, open and collaborative; we aim to be the best partner to co-create seamless experiences. Established in 2009, 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. We created 3Ready, the world's leading Entertainment Ecosystem to launch seamless experiences on across all screens, co-create and enable customer-centric innovation. The 3Ready Entertainment Ecosystem counts 17 operators powered by our Product Framework and 85+ industry-leading partners to date. Customers include major operators worldwide including A1 Telecom Austria Group, Swisscom, Tele2, Allente, Proximus, TCC Uruguay, FreeCast, Elisa Estonia, Altibox, ORS, Yes, Vodafone, Norlys, Liberty Global, SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, Joyn (ProSiebenSat.1/Discovery), SUPER RTL (TOGGO), n-tv, Blockbuster and Viacom, among others. We are creating the future of entertainment.,