COVID-19 and the Democratisation of Streaming
See more videos from Streaming Forum Connect 2021.
Read the complete transcript of this video:
Ian Nock: I can't stress enough how much I think I refer to the democratisation of streaming, but in my locality, we've had people Facebook Live'ing piano recitals from small local halls. You've got churches doing their Sunday celebrations, funerals, weddings, having conversations with people about how, how we can get Wi-Fi through a six-foot stone wall from a 900-year-old church. And it's happened so rapidly. It's almost become a mandatory thing to have these things enabled, so those people who are not able to be physically present for whatever reason--whether it's COVID now or any other reason--they can be. Just turn it on. We have actually built infrastructure into all of our towns, cities, public buildings now where people can do this. And in fact, the last frontier--to excuse the Star Trek pun--is actually audio. Audio production is the area which is the weakest we have right now, because with video production, we can give HD video or 4K video from almost pretty much anywhere, but good sound reproduction--that's a much harder deal.
Larry Gale: A hundred percent right. That's something I deal with a weekly or daily basis. One thing I've enjoyed is where clients have brought their creativity and they've started to think about like what we would have done in the in-person event or if this was what they bring, and then they kind of push you to achieve that. As we've been saying, pushing technology forward has all been really enjoyable because when you're selling to someone and you're like, 'Look, I want to sell you this technology. It's really great. You're going to love it.' And they go, 'Yeah, I don't really need it.' Now they need it. And now they're actually coming to you and saying, 'Wait, I want your tech, and I also want like all these other things that I thought of that I now need.' So it's an exciting time from the perspective of being able to finally engage with clients who really want to get technical--albeit maybe they don't want to get into the weeds on exactly how SRT works, but they're still way more willing to to listen in from a technical perspective because they have to. They've had no other choice to engage the last year.
In an era when format and medium have been decoupled, and OTT has changed the notion of what is TV and what is film, 3Q's Andrew McCargar stresses in this clip from Streaming Forum Connect 2021 the importance of choosing format and media for a project, such as internal corporate training, based not on traditional categories, but by what you're trying to achieve, and adopt technologies that will serve that purpose best.
PUSH's Larry Gale, 3Q's Andrew McCargar, and Fairmile's Ian Nock discuss the emergence of pay-per-view and SVOD models for live music consumption during the pandemic, and how they will impact the future of live music.
We talk a lot about the technical side of latency, but what about the business side? As a content or service provider, what will it cost me if I don't invest in reducing latency? And does it vary by use case? Streaming Video Alliance's Jason Thibeault, nanocosmos' Oliver Lietz, and NENT Sport Nordic's Martin Bergstrom discuss the business impact of reducing latency in this clip from Streaming Forum Connect 2021.
castLabs' James Hynard and ITV's Vinay Gupta discuss the convergence of streaming players and its impact on OTT cost optimisation in this clip from their panel at Streaming Forum Connect 2021.
Streaming Video Alliance's Jason Thibeault and NENT Sport Nordic's Martin Bergstrom discuss the impact of ascendant cloud workflows on streaming latency in this clip from Streaming Forum Connect 2021.
ITV's Vinay Gupta and castLabs' James Hynard discuss some of the roadblocks encountered in the partially completed journey to fully cloud-based OTT workflows in this clip from Streaming Forum Connect 2021.
ITV's Vinay K. Gupta discusses the challenges of choosing the right CDN partner for a specific use case, and the advantages of pursuing a multi-CDN solution in this clip from Streaming Forum Connect 2021.
3Q's Andrew McCargar, Fairmile's Ian Nock, and PUSH's Larry Gale discuss how the remote production workflows that have become prevalent during the pandemic era will impact live streaming going forward.