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| EXHIBITION HALL HOURS: |
| Thursday 16 October | 10.00 - 18.00 |
| Friday 17 October | 09.00 - 15.00 |
New for this year, the Streaming Media Europe exhibition is hosting a series of free seminars presented by online video experts designed to add further value to your London visit. Taking place right on the exhibition floor, here’s the complete programme of exhibition theatre presentations:
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Thursday 16 October 2008
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| 10.30 |
Heads Up Session - Getting Up to Speed on H.264H.264 is the new "IT" codec. In his 45 minute presentation, Jan will review the most common H.264 encoding parameters (Profiles, Levels, Entropy Encoding, B-frames), then detail his research-based best practices for encoding SD and HD videos to H.264 format and for producing podcasts for the iPod and iPhone family of products. Whether you're producing for Flash or QuickTime (or even planning for Silverlight) you'll find this a great way to get up to speed on H.264.
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| 11.15 |
Case study - The Challenges of Delivering HD Video OnlineThe rise in consumption of HD video online is forcing the Internet to evolve in new directions. It creates unique challenges which the technologies that have evolved to deliver web pages, images and small embedded videos are struggling to cope with. The protocols, caches and networks that were architected for short lived transactions to deliver files on average much less than 10MB in size, are groaning under the strain of HD video that is at least an order of magnitude larger and that require sustained delivery speeds of several Mbps. In this session we will identify where some of the challenges to delivering a flawless HD experience lie and identify some of the solutions that you should look for to avoid falling into these pitfalls.
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| 12.00 |
Case study - The Intelligent Multi Content Delivery NetworkDiscover more about Ipercast’s Intelligent Multi Content Delivery Network (CDN) which is connected with the biggest CDNs and IP providers worldwide, guaranteeing maximum availability of your website content and ensuring delivery of large files in the fastest possible time.
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| 12.45 |
Case study - How to Make Money out of StreamingAs the addressable universe for broadband has developed and the costs for delivering video online have fallen the opportunity has emerged for rights owners to profit from online distribution. This session explores how the breakeven point for profit via online distribution is within reach for niche operators if they work with the right partners.
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| 14.00 |
Heads Up Session - Expression Encoder and Silverlight Live StreamingAn overview using Microsoft Expression Encoder 2 to create on-demand video assets. Discover how to create an application package with all necessary media and support files and view it with the free Silverlight Live Streaming service. | Presenter: | Tony Klejna, Director, Educational Technology & New Media, Daemen College |
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| 14.45 |
Case study - Advanced CDN Technology – What’s new and how can it help you drive revenue?Join CDN visionary and Highwinds CTO Josh Gagliardi for a review of the latest advancements in the global delivery of rich media. Learn how innovations from Highwinds can you help you roll out an unmatched Internet strategy, gain access to real-time analytics, and stream live and on-demand content in HD.
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| 15.30 |
Heads Up Session: Five Tips for Building a Successful Internet TV DestinationInternap presents “Five Tips for Building a Successful Internet TV Destination.” Learn about the most critical technologies to support Internet TV programming. | Presenter: | Emma Woods, Director, Internap Network Services Corporation |
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| 17.00 |
Streaming Media Europe Reception| (Reception) 17.00 - 18.00 |
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Join us for an informal drinks reception in the exhibition hall and network with industry colleagues from around the world. All welcome.
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Friday 17 October 2008
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| 10.15 |
Heads Up Session - Effective Use of Rich Media for Corporate CommunicationsCorporate video has been changing. From films to channels. From tapes to online. From "show-and-tell" to engaging interactive content. From one video a year to regular bite-sized videos produced regularly to extend the dialogue. As companies increase their use of video and multimedia, the demand for effective return on investment also increases. Steve Garvey's presentation will demonstrate how multinational organisations are approaching the multi-channel opportunity, what sort of content works for certain audiences and most importantly, how can results be measured more effectively.
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| 11.45 |
Case study - Deploying and Managing a CDNDiscover how easy it is to deploy and manage a content delivery network.
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| 12.30 |
Heads Up Session - The Secret to Great Videos: Clean AudioWhile everyone's busy debating the merits of HD vs. SD and one video format vs. another, people often forget that without clean, clear audio, viewers won't pay attention, no matter how good the video quality is. We'll review several portable audio interfaces and go over tips and tricks for recording excellent sound.
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