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Workshops - Wednesday 14 October 2009
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| 10.00 |
Live Broadcasting for Silverlight and Windows Media PlayerThis session will cover the end-to-end steps required to encode, manage, and deliver live streaming broadcasts with Silverlight. Learn how to plan the production workflow and organise your Windows Server infrastructure to target Silverlight or Windows Media Player. The session will also address such topics as server-side playlists, distributing your live broadcast via a CDN, techniques for archiving and distributing the event on-demand, and an overview of digital rights management. To add to your experience the workshop has the goal of broadcasting live from the venue. | Presenter: | Tony Klejna, Director, Educational Technology & New Media, Daemen College |
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Encoding H.264 Video for Streaming and Progressive DownloadThis seminar focuses on producing H.264 video for streaming or progressive download. It will start with an in-depth look at key H.264 encoding parameters like B-frames, profiles, and levels, and how to customise encoding parameters for distributing via QuickTime and Flash. After detailing how to operate the H.264-related encoding parameters in tools from Adobe, Apple, Microsoft, Sorenson, and Telestream, it will then provide a brief overview of the respective quality output of these tools. You’ll learn how your encoding tool compares in terms of quality and configurability, as well as how to configure your encoding tool for maximum H.264 quality. |
| 14.00 |
Developing a Rich Video Player for the Adobe Flash PlatformLearn to deliver the best video experience by understanding the fundamental parts of building a great video player for Flash. Discover how to start from scratch to get the most custom and stable experience possible. Using ActionScript 3 with Adobe Flash CS4 Professional and Adobe Flash Media Server 3.5, you will learn how to develop for dynamic streaming and enhanced seeking while utilising new quality of service metrics in Flash Player 10. You will also learn tips and tricks on how to encode multi-bitrate video for both live and VOD. Finally, we’ll show you how to put all this together and integrate with a content delivery network that can help you get up and running quickly and scale to meet your business needs. | Presenter: | Steve Allison, Technical Evangelist (EMEA), Flash Media, Adobe Systems, Inc. |
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Planning, Building, and Launching a Video BlogThis hands-on workshop will cover the basics of planning, building, and launching a video blog. Whether you are an individual or part of a large corporation, you will learn the power of user-generated content tools for capturing, editing, and sharing video online. Attendees will get a chance to participate as we launch our own video blog during the workshop. We will cover easy-to-use video capture devices, basic video editing tools, and online distribution platforms for your video blog. |
Conference Day 1 - Thursday 15 October
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| 09.00 |
KEYNOTE - The Online Video Experience - Viewing into the FutureWilliam Cooper of informitv looks forward to the next developments in the delivery of digital media over the internet. |
| 09.30 |
KEYNOTE - Video Advertising: Setting Standards for SuccessGuy Phillipson of the Internet Advertising Bureau focuses on the state of online video advertising in terms of market size and growth predictions, as well as a discussion of evolving standards and what is and isn’t working. |
| 10.30 |
Understanding the Microsoft Media Platform for Delivering Video Over the Internet
Track A: TechnologyThis session will cover an overview of the Microsoft platform technologies that enable effective delivery of video over the internet. Topics highlights include IIS SmoothStreaming and how it delivers an adaptive bit-rate experience to Silverlight web clients. Learn how Microsoft components like IIS, Silverlight, PlayReady and partner technologies from Inlet, Envivio and others combine to provide and compelling user experience in a cost-effective manner. | Presenters: | Jaime Miles, Senior Director of European Content Services, Level 3 Communications, LLC |
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The CDN Market Grows Up: Here Come the Telcos
Track B: Business and ContentIn the past year we've seen additional telcos like Deutsche Telekom, TeliaSonera, Tata, and others enter the CDN market. What used to be a service only offered by pure-play CDNs is now starting to see a serious push by the major carriers with varying CDN strategies. Hear from the carriers and learn about their content delivery strategies and analysis of the market. | Moderator: | | | Panel: | Andres Jordan, VP, Innovation, International Carrier Sales and Solutions, Deutsche Telekom North America Anna Mossberg, Vice President and Head of Product & Business Management, TeliaSonera International Carrier Joe Trainor, Senior Director of Content Services, European Markets Group, Level 3 Communications Grégoire Villain, CDN Solutions & Market Manager, EMEA, Global IP & VPN, Tata Communications France SAS |
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| 11.45 |
Case Study: Webcasting the G20 London Summit
Track A: TechnologyThis session will take you through the entire delivery process of one of this year's most significant global webcasts - the G20 London Summit 2009 - covering the planning, preparation and execution along with exploring the challenges, the solutions and the results. It brings together all the main players in the broadcast/webcast equation including the Foreign & Commonwealth Office (the client), Feltech (the host broadcaster), Arqiva (the satellite services provider), FlyOnTheWall (the streaming media producer) and Akamai (the content delivery network partner). | Presenters: | Nigel Crow, Sales Manager, Arqiva Satellite and Media |
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Online Video Publishing Platforms
Track B: Business and ContentA number of vendors offer video publishing platforms, but the features and functionality - not to mention cost - vary widely. Some vendors focus their solutions on content management and monetisation, while others are geared towards enabling syndication and interactive advertising campaigns. This session will lay the groundwork for content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content. |
| 12.30 |
LUNCH BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION |
| 13.45 |
IP Multicast and Content Delivery
Track A: TechnologyThis session will discuss the status of IP multicast as a standards-based technology, its deployment status within corporate and campus intranets, and on the wider internet. Our Panelists include representation from Cisco Systems and content providers, giving their views and experiences with multicast deployments. With multicast's slow adoption in the ISP space, we will also discuss recently developed efforts and techniques aimed at bypassing ISPs in the delivery of multicast content to edge networks like corporate networks, enabling them to reap the inherent scalability of multicast from their network boundary to the desktop. | Moderator: | | | Presenters: | Michael Cooper, Head of Global Banking & Financial Markets Product Technology, BT Global Services |
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Why Are We Doing This? Developing an ROI Model for Streaming Corporate Communications
Track B: Business and ContentA look at how companies should be planning to measure the success of their streaming media activities and how they can use aspects of social media to help extend the reach of their communications. Examples include BT, ACCA, and Sony. | Moderator: | | | Panel: | Louise Farrow, Head of Marketing Promotions, Corporate marketing, ACCA |
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| 14.45 |
Choosing a Video Encoding Tool
Track A: TechnologyHow do the top sub-$5,000 encoding tools compare in terms of encoding quality, speed and feature set? Find out in this presentation. Tools analysed include Adobe Media Encoder, Apple Compressor, Sorenson Squeeze, Telestream Episode Pro and Episode Engine, Microsoft Expression Encoder, and On2 Flix Pro. | |
Delivering 'Anywhere, Anytime' Education and Training with Streaming Video
Track B: Business and ContentA look at real-life examples of the business benefits of creating a genuine 'anywhere, anytime' approach to learning. This is an especially useful session for delegates interested in the educational and training applications of streaming. We'll present a detailed 'how to' guide to the latest applications of streaming for training and share some tips on how to make learning technology user-friendly, backed up by case studies. | Moderator: | Tim Siglin, Chairman, Braintrust Digital Contributing Editor, Streaming Media magazine | | Panel: | Ann Hemming, Head of Online Learning and Knowledge Management, Tikit Ivo Martinik, Faculty of Economics, VSB-Technical University of Ostrava Mark Thorley, Principal Lecturer and Programme Manager, Coventry University |
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| 15.30 |
COFFEE BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION |
| 16.00 |
Reaching Multiple Screen Convergence: Streaming to the PC, Mobile, Television, and Gaming Devices
Track A: TechnologyThe concept of seamlessly transferring a video session between the television, PC, mobile, and/or gaming device at the consumer's will is multiple-screen nirvana. This session will provide a look at how close we are to reaching this goal and what strategies network operators and content publishers can employ to encourage adoption while monetising these new services. | Moderator: | | | Panel: | Jim Taylor, Chief Technologist, Sonic Solutions International Digital Media Alliance (IDMA) |
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Creativity Bytes
Track B: Business and ContentWhat can we learn from the way that creative businesses, artists and educators use online video? This panel session will look at the importance of digital archives for creative and educational projects; creative approaches to content production; collaborative projects and out of the ordinary strategies that use streaming video to create new narratives and deliver cross-platform events in the real and virtual world. | Moderator: | Sarah Platt, Co-founder / Sales & Marketing Director (UK), Kinura Web Video | | Panel: | Andy Bell, Chief Creative Officer, Mint Digital Dr. Martin Zimper, Head of CAST, Departement Design, Zurich University of the Arts, Switzerland Dr. Martin Zimper Medienprojekte GmbH, Vienna, Austria |
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| 17.00 |
PARTY, PARTY, PARTYThe winners of the inaugural Streaming Media European Readers’ Choice Awards will be announced during a drinks reception at the end of Streaming Media Europe’s first day. Voted for by you, the finalists and their categories will be available at: www.streamingmediaglobal.com/ReadersChoiceEurope/ from early September.
Join us for an informal drinks get-together in the Exhibition Hall from 17:00 on Thursday 15 October, network with your industry peers from around the world, and find out who won Streaming Media’s European Readers’ Choice Awards. |
Conference Day 2 - Friday 16 October
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| 09.00 |
KEYNOTE - One Studio, Many Screens: Disney's Anytime, Anywhere StrategyMyles MacBean on Disney’s multiscreen strategy | Presenter: | Myles MacBean, Vice President and General Manager, Disney Online Europe Middle-East Africa |
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| 09.30 |
KEYNOTE – Creating Original Online Video Content: Who Are The Commissioners and Where's The Funding?Nicholas Wheeler, MD of ITN's multimedia division, ITN On, presents the inside track on commissioning and funding online video content. |
| 10.00 |
COFFEE BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
Track A: Technology |
| 10.30 |
The Past, Present and Future of Mobile TV
Track A: TechnologyThis session will provide insight into what the market is giving us today, and what the market is expecting tomorrow. Mobile video is not a simple medium, and standards compliance is only one step towards building successful applications. Service providers and developers have experienced a variety of technical challenges, and must resolve stringent performance requirements and video quality issues due to inherent bandwidth constraints in mobile networks. Panelists in this session will discuss the major technical challenges and give examples of successful services that have overcome them. | |
Will the Cloud Rain on the CDNs' Parade?
Track B: Business and ContentAmazon's EC2 network offers data delivery at $0.10 per GB. Smooth Streaming uses http (IIS served) to deliver live footage. Azure is on the way. How will these considerations affect the current glut of CDN providers? With content delivery quickly turning into a commodity, how can CDNs expand their ecosystem to prevent churn and attract new business? And how can customers decide which solutions are best for their needs? |
| 11.45 |
Implementing Flash Video DVR Functionality for Live Broadcasts
Track A: TechnologyFrom the Olympics to the recent elections, consumers are increasingly demanding online, live HD-quality video with interactive experiences. This session will cover the workflow for creating a live event, adding DVR options, and archiving it for video on demand using Adobe Flash Media Server 3.5 and Adobe Flash Media Live Encoder 3 to stream live events with DVR functionality. | Presenter: | Steve Allison, Technical Evangelist (EMEA), Flash Media, Adobe Systems, Inc. |
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Online Video Advertising: The One Bright Spot in a Crumbling Economy?
Track B: Business and ContentAnalyst firms and online publishers have boosted their estimates for 2008 online video ad revenue and projected double digit growth for 2009. This in an environment of government bailouts, crashing consumer confidence, mounting job losses and economic despair. What gives? Hear a panel of industry thought leaders discuss the powerful growth drivers that will have online video advertising lead the internet economy out of the '08-'09 financial crisis. |
| 12.30 |
LUNCH BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
Track A: Technology |
| 13.45 |
Automation and Workflow Solutions for Transcoding Your Video Content
Track A: TechnologyWhile video consumption and distribution has grown exponentially in the past few years, converting and preparing this content for the digital realm was largely a ‘black art’ until recently, when several enterprise-grade solutions came onto the market. In this session, we’ll identify those solutions, talk to some organisations that are utilising them, and discuss cost and benefit to enterprises large and small. | Moderator: | Matt Smith, Senior Director, Systems Architecture and Strategy, Inlet Technologies | | Panel: | Jon Alexander, Manager, European Content Product Delivery, Level 3 Communications |
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OTT and IPTV - Competitive or Complementary?
Track B: Business and ContentAs broadband access becomes more widespread, new over-the-top (OTT) video providers are arising every day, making the over-the-top TV phenomenon a concrete alternative to IPTV and pay TV services. Which new business model will take the lead? Which technologies and delivery methods will surpass? Can OTT players and telcos can actually develop a joint business model and collaborate? | Moderator: | Mr Nigel Regan, Consultant, Contributing Writer, Streaming Media Magazine CEO, Randicoot | | Panel: | Andrew Burke, Chief Executive Officer, Amino Technlogies Plc Jon Haley, VP Business Development, Web TV/OTT, Edgeware |
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| 14.45 |
Case Study: Secure HD Smooth Streaming for Online TV
Track A: TechnologyLearn how to make use of Microsoft’s latest technologies – SmoothStreaming, Play Ready DRM and Silverlight 3 – to deliver high-quality online TV services. Discover the workflow behind publishing and packaging content, how to manage the content of your ‘catch-up’ TV service and how SmoothStreaming and Silverlight 3 can offer an unparalleled user experience, both on the internet and in closed telco environments. | |
Streaming Across Europe: The Multicultural, Multilingual Challenge
Track B: Business and ContentThe fragmented nature of the European market presents linguistic, cultural, and regulatory challenges to companies wanting to expand beyond local geographic reach. Additionally, lack of infrastructure and architecture in some nations makes it difficult to achieve even internal growth within those countries. This session examines the challenges and opportunities that are unique to the European market. | Moderator: | Sara Jones, Director Corporate Communications, EMEA, Thomson Reuters | | Panel: | |
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| 15.30 |
COFFEE BREAK AND A CHANCE TO VISIT STREAMING MEDIA EUROPE’S EXHIBITION
Track A: Technology |
| 16.00 |
Live Broadcasts and HD Video: Can Web Video Ever Scale to TV-Sized Audiences?
Track A: TechnologyWin a Flip Mino HD Camcorder! All delegates attending this session will be entered into our free prize draw for a Flip Mino HD Camcorder. The winner will be announced at the end of the session and will take their prize home with them.
In the last year we've seen a big increase in the number of high-profile, large-scale live events on the web, from the Olympics to the US Presidential inauguration to the G20 Summit. Most weren’t offered in HD, and the debate still remains whether the internet is even capable of supporting live events with the kind of traffic seen from TV broadcasts. We’ll explore this discussion from all angles - technology, infrastructure, and quality - to get a feel for what the barriers are and when we can expect to see more large-scale live events delivered in HD. | Moderator: | Tim Siglin, Chairman, Braintrust Digital Contributing Editor, Streaming Media magazine | | Panel: | Suzanne Johnson, Director of Marketing, Media & Entertainment, Akamai Technologies |
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The Promise and Disruption of Open Source Video
Track B: Business and ContentWin a Flip Mino HD Camcorder! All delegates attending this session will be entered into our free prize draw for a Flip Mino HD Camcorder. The winner will be announced at the end of the session and will take their prize home with them.
This session will dive into the 'build' vs 'buy' and the self-host vs SaaS conundrum that companies are faced with, and will evaluate the third alternative that is available with open source solutions. Topics covered: What is the essence and value of open-source? How has this been introduced into the online video space? And how can open source video provide the benefits of 'build' and of 'buy' without their respective downsides, by enabling unparalleled flexibility, interoperability, extendibility, security, cost-effectiveness, and control? | Moderator: | | | Panel: | Glyn Moody, Consultant and Journalist and Author of Rebel Code: Linux and the Open Source Revolution |
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