Streaming Forum 2013
Each of the Streaming Forum’s 30 panel discussions, how-to sessions and presentations is labelled with the business and technology categories it represents, offering attendees a clear vision of which sessions will best suit their particular areas of interest and expertise. We’ve broken the conference content into eight key ‘Focus Areas’ Click on the icon to see all of the sessions within a focus area.

While a few of the sessions are highly specialised to cater to one of these eight Focus Areas, most of the sessions are applicable to several, so you’ll find no shortage of highly relevant content that can help you take your streaming efforts to the next level – not to mention connect you with leading practitioners in the field.


Conference Programme

Tuesday 18 June 2013

Keynote
Keynote Panel: Netflix – Forging the Links for a Strong Digital Supply Chain
09.00 - 10.00
Moderator: Christopher Fetner, Director of Content Partner Operations/Digital Supply Chain, Netflix — USA
Clayton Dutton, Vice President Broadcast, Post Production and VOD Operations, Discovery Communications — UK
Claire Feeney, Materials Executive, All3Media — UK
Shelley Groves, Executive Director, Distribution Services, Warner Bros. Entertainment — UK
Jacob Harregaard, General Manager, VOD Operational and Marketing Strategy, Digital Distribution, Nordisk Film — Denmark
Nick Levin, Content Partner Operations Engineer, Digital Supply Chain, Netflix — USA
Nick Nelson, Creative Services Manager, Netflix — USA
Crystal Pham, Vice President of Client Operations, Sony Pictures Entertainment — USA
Michael Pihl Sandager, Cross Media Manager and Producer, Denmark, Dicentia Studios — Denmark

Having gone through two major European launches, Netflix can provide a unique perspective on where supply chains in Europe are lacking and where they are ahead of their USA based counterparts. The keynote panel will discuss how service and content providers are evolving their supply chain processes and infrastructure to support the continued growth of Subscription Video on Demand (SVOD) in Europe and the globalisation of media content. The session will give both content and service providers in Europe the opportunity to continue their evolution in supporting SVOD platforms expanding into the region.

Coffee in Sponsor Showcase Area
10.00 - 10.30
Track A
Coffee in Sponsor Showcase Area
10.00 - 10.30
A101: How to Encode for Multiple Screens
10.30 - 11.30
Jan Ozer, Principal, Streaming Learning Center — US

Most publishers today have to distribute to three sets of screens; desktop, mobile and OTT. This session will start by detailing the playback capabilities and technology compatibilities of all three platforms. Then it will explore the technical issues and feasibility of producing one set of streams for all platforms, including how technologies like transmuxing can simplify the overall distribution workflow.

A102: Case Study: HBO Europe – A Broadcaster’s Guide to the TV Everywhere Universe
11.45 - 12.30
Péter Dikházi, CTO, Digital Media Experience LLC — Hungary
Péter Riz, Head of HBO GO Technical Deployment, HBO Europe — Hungary

This case study reveals how a successful traditional broadcaster entered into the diverse TV Everywhere market. Hear about how HBO Europe solved real-time challenges – including DRM, delivery formats, content delivery, and licensing issues – with the creation of the HBO GO service. The session will include a demonstration and will share some business-related figures.

Lunch in Sponsor Showcase Area
12.30 - 13.45
A103: Online Video Advertising: Does Size Matter?
13.45 - 14.30
Brendan Carney, UK Business Development Manager, YuMe — UK

By size we mean screen size. YuMe and Decipher launched a UK multi-screen study to help media planners and publishers better understand consumer media consumption. What matters more: screen size, location, or content? This session will provide the answers.

A104: Monetisation in the Multiscreen Universe
14.45 - 15.30
Moderator: Troy Dreier, Senior Associate Editor, StreamingMedia.com and OnlineVideo.net — USA
Stephen Byrne, Commercial Director UK & NL, Videoplaza — UK
Barry G John, Ad Ops and Inventory Controller, Channel 4 — UK
Charlie Muirhead, CEO, Rightster — UK
Frans Vermeulen, Senior Vice President, Revenue and Strategy, FreeWheel — USA

Consumers are demanding access to their favourite content anywhere, at any time and on any device, but that comes at a cost to broadcasters, content owners, and everyone else in the online video value chain. This panel will explore different strategies for monetisation, and offer a glimpse into the future of multiscreen video.

Tea in Sponsor Showcase Area
15.30 - 16.00
A105: How to Choose an Enterprise-Class Encoder
16.00 - 17.00
Jan Ozer, Principal, Streaming Learning Center — US

This session will discuss factors to consider when choosing an enterprise video encoding system from the likes of ATEME, Envivio, MainConcept, Thomson, AmberFin, Elemental and others. Factors include performance, output quality, quality control options, format support, expansion options, programmability, and other variables.

Track B
Coffee in Sponsor Showcase Area
10.00 - 10.30
B101: Viewer Interaction for Live Event Webcasting
10.30 - 11.30
Will Neale, CEO, ShowCaster — UK

Live is more expensive and risky to produce than on-demand. In many genres (such as celebrity interviews) there is no point in running live unless the audience is involved – through questions, polls, social media and more. You’ll learn to create engaging live events via examples from The Sun, Yahoo!, Channel 4, Sky, and others.

B102: Case Study: The Future of the Fashion Show – The Live Streaming Social Networking Experience
11.45 - 12.30
Chris Dabbs, CEO, Streaming Tank Ltd — UK

Learn how Topshop, Google and Streaming Tank created the world’s most tech-savvy fashion show as part of London Fashion Week. Get the end-to-end explanation on how it was done, including pre-event Google Hangouts featuring multi-presenter red carpet and backstage access, advanced streaming of the live event, synchronised hidden model cameras, and a live social networking ‘shoot the show’ news feed to create the world’s most viewed catwalk.

Lunch in Sponsor Showcase Area
12.30 - 13.45
B103: Case Study: Internal and External Video at Bayer Benelux
13.45 - 14.30
Ron Mukherjee, Managing Director, RichCast — Belgium

For three years, Bayer Benelux has utilised live and on-demand video internally and externally, using webcasts and webinars for e-learning, commercial presentations, live expert webcasts, and CEO/CFO messages to staff, viewable on desktops and mobile devices. How were challenges overcome, and what were the benefits of this comprehensive strategy?

B104: Case Studies: Droplet and AGCO–Successful Video Distribution and ROI
14.45 - 15.30
Steffan Aquarone, Founder, Droplet — UK
Lee Kemp, MD, Vermillion Films — UK

Discover from these two case studies how a startup and an established global brand used online video to achieve measurable objectives by joining up their strategy across the creative production, seeding and measurement.

Tea in Sponsor Showcase Area
15.30 - 16.00
B105: Using Video to Strengthen Brand Identity and Corporate Culture
16.00 - 17.00
Moderator: Simon Frusher, Director of EMEA Operations, TalkPoint — UK
Nevil Bounds, Sales Director, Feltech — UK
Chris Lloyd, Technical Director, 27partners — UK
Matthew Misik, Head of Audio Visual, The Royal College of Surgeons of England — UK
Peter Rugg, AV Consultant, UBS — UK
Hareesh Vazhaparampil, Vice President Products, MIXMOOV — France

Learn the latest in corporate video technology and strategy, as well as gain insights into webcasting trends and best practices.

Track C
Coffee in Sponsor Showcase Area
10.00 - 10.30
C101: Case Study: How The BBC Ensured Live Streaming Resilience For The Olympics
10.30 - 11.30
Kiran Patel, Senior Product Manager, Video Media Services, BBC Future Media — UK

Live video streams were key to the ambitious online user proposition for the London 2012 Olympics, and coverage had to mirror high quality broadcast standards. Hear the challenges the BBC faced when designing a resilient HTTP streaming infrastructure designed to cope with huge volumes. Learn about the solution used and what methodology changes were required to build resilience into a cloud-based infrastructure.

C102: Practicalities of Putting Captions on IP-Delivered Video Content
11.45 - 12.30
Kevin Louden, Product Manager, Telestream

With the huge growth of internet-delivered video content, there is an increased need to provide captioning or subtitling on the web, and this is required by legislation in many countries. This session reviews various methods for IP video delivery, and discusses techniques for providing subtitles or captions. This includes delivery to traditional browsers and mobile devices as well as captioning and subtitling for adaptive bit rate content.

Lunch in Sponsor Showcase Area
12.30 - 13.45
C103: Video and the Future of Education
13.45 - 14.30
Moderator: Ben Kittow, CEO, The Streaming Company — UK
Jeffrey Newman, Education Account Executive - EMEA, Kaltura — UK
Mike Saville Howarth, eLearning Consultant, Director Mike Howarth Associates — UK
Philip Tubman, Learning Technologist, Lancaster University — UK
Bob van den Brand, Adjunct Associate Professor Accounting & Innovator in Education & I-STAR-Learning, Tilburg University — The Netherlands

For academic institutions and corporates, video offers opportunities to expand education and training, from lecture capture to MOOCs to mobile elearning. This panel discusses the challenges of delivering video learning, and the impact it has on educational effectiveness and the bottom line.

C104: Successful Models for Webcasts and Webinars for Education and Training
14.45 - 15.30
Mike Saville Howarth, eLearning Consultant, Director Mike Howarth Associates — UK

This session offers a context for effective webinars from the perspectives of a higher education institution, and the corporate training setting, drawing on elements from both elearning and marketing.

Tea in Sponsor Showcase Area
15.30 - 16.00
C105: What Higher Education Can Teach the Enterprise
16.00 - 17.00
Eric Burns, Co-Founder and Chief Technology Officer, Panopto — USA

This session will explore the similarities between video in the enterprise and education and discusses how organisations can overcome their biggest challenges – from pervasive recording and broadcasting to simplified deployment and discovery – by looking at best practices from universities like Newcastle, Southampton, Carnegie Mellon, and others.

Wednesday 19 June 2013

Keynote
Keynote: The Power of Storyshowing
09.00 - 10.00
Jason Thibeault, Sr. Director, Content Marketing, Limelight Networks — USA

Marketing is evolving. Why? Because people don’t have time to engage with endless reams of words about your products or your company. For the first time in human history, marketing between organization and audience can be bi-directional. We can have a conversation together. But it’s kind of hard to create that conversation through product descriptions, feature lists, or values and benefits. It’s not difficult, though, through stories. Stories engage us with characters and conflict. They establish an emotional connection with the audience. They promote engagement. And when they incorporate or are based on video, you get a fast track to digital intimacy and making a real connection with your audience. In this keynote, you’ll learn the 9 killer things you need to tell awesome stories with video. You’ll see examples of business stories that make us cry, make us laugh, and make us want to take action. You’ll leave with one key message burning in your mind: “I have to go tell my story.”

 

Coffee in Sponsor Showcase Area
10.00 - 10.30
Track A
Coffee in Sponsor Showcase Area
10.00 - 10.30
A201: How to Choose a Cloud Encoder
10.30 - 11.30
Jan Ozer, Principal, Streaming Learning Center — US

Cloud encoding has benefits like reduced CAPEX and instant scalability, but also some downsides. Jan Ozer discusses the types of encoding applications that suit cloud encoding, using case studies of companies who have switched. He covers considerations when choosing a cloud encoder, including qualitative and performance results from recent reviews.

A202: DASH and HEVC: New Standards Enabling Ultra- High Quality Video Services
11.45 - 12.30
Moderator: Christian Timmerer, CIO & Head of Research and Standardisation, bitmovin — Austria
Thomas Stockhammer, Consultant, Technical Standards, Qualcomm — USA
Ali C. Begen, Lead Engineer, Video and Content Platforms Research and Advanced Development Group, CISCO — Canada
Thomas Schierl, Head of Multimedia Communications Group, Fraunhofer/HHI — Germany
Gilles Teniou, Senior Standardisation Manager - Content & TV Services, Orange — France
Bram Tullemans, Project Manager, Software Platforms & Broadband Networks, EBU Technology & Innovation Department — Switzerland

The first versions of the DASH and HEVC standards have recently been approved and the first services will soon be deployed. This panel will identify issues and possible solutions for the successful deployment of DASH and HEVC from the content, service, and network providers’ point of view and from that of device and equipment manufacturers.

Lunch in Sponsor Showcase Area
12.30 - 13.30
A203: Leveraging MPEG-DASH for Enhanced Revenue Security
13.30 - 14.15
Niels Thorwith, Executive Director Advanced Technology, Verimatrix — USA

This session will explore how a unified security strategy based on an open DRM scheme, such as MPEG-DASH, can help operators address the requirements of different device types, open up the universe of multi-network, multi-screen delivery, and accelerate the growth of new revenue streams.

A204: MPEG DASH & HEVC: Seeing Through the Hype
14.30 - 15.15
Moderator: Dom Robinson, Director and Creative Firestarter, id3as — UK
Rémi Beaudouin, Director of Product Marketing, ATEME — France
Boris Felts, VP, Products, Envivio, Inc. — France
Thomas Kramer, Vice President of Product Management, MainConcept GmbH/Rovi — Germany
Marc Risby, CTO, Boxer Systems
Eric Rosier, Head of Telco Segment, TV Compression, Ericsson — France

This session explores the implications MPEG DASH and HEVC for content owners, network operators, and service providers. How long will widespread adoption take?

Tea in Sponsor Showcase Area
15.15 - 15.45
A205: How (and When) to Incorporate H.265 into Your Publishing Workflows
15.45 - 16.30
Jan Ozer, Principal, Streaming Learning Center — US

Reports say that H.265 gives equivalent quality to H.264 at 50% of the data rate, reduces bandwidth costs, and enables higher quality streams and 4K videos. But an H.265 infrastructure must be established, and there is a royalty issue. This session reviews the current state of H.265 – how should it be incorporated into publishing workflows?

Track B
Coffee in Sponsor Showcase Area
10.00 - 10.30
B201: Enhancing the Second Screen Experience with Multiscreen Streaming
10.30 - 11.30
Chris Knowlton, Partner & Chief Strategy Officer, BlueFrame Technology — United States

Increasingly, users are complementing their viewing experience by accessing content on multiple screens. This session will outline how content providers can deliver optimal second-screen experiences by combining their existing streaming media capabilities with the provision of over-the-top content. It will also look at viewing trends where users are interacting in real time with the content they consume. 

B202: Case Study: Viral Video – Myth or Magic?
11.45 - 12.30
Jeremy Stinton, ST16 Ltd

How accurately can you measure the impact of viral films, and why do 90% of commercial viral films fail? As agencies are increasingly tasked with creating engaging content, the viral film has become a significant tactic and one which most agencies have discussed with the brands they work with. This session will focus on ST16’s NHS case study which created an incredible increase in young people visiting the dentist and saved the client over £1 million, and will explore how to produce content that an audience will want to engage with and react to.

Lunch in Sponsor Showcase Area
12.30 - 13.30
B203: Watching Sport Online: Better Than TV?
13.30 - 14.15
Moderator: Duncan Burbidge, CEO, StreamAMG, UK — UK
Simon Banoub, Marketing Director, Opta Sports — UK
Howard Kitto, Group Chief Technology Officer, Perform Group — UK
Ray Mia, Streamworks
Simon Nixon, Client Services Director, Aqueduct — UK

Sport is special, and digital media that satisfies fans must be special too – richer, more interactive, and more immersive than almost any other type of video experience. Data has huge value, and so does the ability to channel viewer expertise. Do hard core fans prefer the current online experience to TV? This session analyses best practices including Manchester City FC and the Women’s Tennis Association.

B204: A Sporting Chance: Cellular Uplink and Sports Coverage
14.30 - 15.15
Scott Robinson, Director, 3xScreen Media Ltd — UK
Ronen Artman, VP of Marketing, LiveU — USA

What value can cellular-based video transmission bring to sporting events such as the Olympics, Super Bowl, Ironman and lesser-known sports? This session focuses on how the extension of bonded cellular technology to devices beyond backpack and belt-clip units can extend the live coverage of niche sport – with lessons for those outside the world of sport as well.

Tea in Sponsor Showcase Area
15.15 - 15.45
B205: Multiscreen Services for Live Sport
15.45 - 16.30
Michael Martinez, Director, Sales Engineering, QuickPlay Media — Canada

Live sport is a primary driver for multiscreen services. Explore the delivery of live multiscreen TV based on the experiences of operators who have streamed sporting events including the Stanley Cup Playoffs, 2010 Winter Olympics, 2012 Summer Olympics and Major League Baseball. The session covers rights management, cost, authentication and business models.

Track C
Coffee in Sponsor Showcase Area
10.00 - 10.30
C201: The Future of CDNs
10.30 - 11.30
Moderator: Dom Robinson, Director and Creative Firestarter, id3as — UK
Jason Thibeault, Sr. Director, Content Marketing, Limelight Networks — USA
Stef van der Ziel, CEO, Jet-Stream — The Netherlands
Miles McWilliams, Head of Sales, Internet & Content, Deutsche Telekom North America — UK
Mike Smith, Director of Solutions Engineering, Mirror Image — UK
James Fletcher, Commercial Director, CDN.net — UK

Our annual roundup of the new developments in the CDN industry, focusing on the delivery of Streaming Audio and Video. Streaming Forum asks leaders in the sector about CDN technology developments and for their views on the growth of the streaming market both globally, and with deeper focus on Europe.

C202: Media Server Application Trends
11.45 - 12.30
Moderator: Tim Siglin, Co-Founder, Braintrust Digital — USA
Steve Allison, Technical Evangelist, Strategic Alliances, Adobe Systems — UK
Chris Knowlton, Partner & Chief Strategy Officer, BlueFrame Technology — United States
Xavier Pouyat, Senior Program Manager, Microsoft Azure Media Services, Microsoft Corporation — France
David J Smith, Director Global Partner Platform, Real Networks Ltd — UK
Arjen Wagenaar, CTO, Unified Streaming — The Netherlands

What’s coming next in server technologies from Adobe, CodeShop, Microsoft, RealNetworks, and Wowza? A rare chance to see where vendors are diverging and converging on new technologies from DASH and HEVC to DRM, plus a look ahead.

Lunch in Sponsor Showcase Area
12.30 - 13.30
C204: HEVC and OTT: Challenges and Perspectives
13.30 - 14.15
Alain Pellen, Marketing Director, OTT & Web TV Solutions, Thomson Video Networks — France

Operators face a range of bandwidth constraints as they seek to deliver more and more services as part of a bundled offering; HEVC comes with high performance promises. This session will help operators assess which difficulties will have to be overcome, and which advantages can be expected from this new technology.

C203: Integrating TV Everywhere Services
14.30 - 15.15
Michael Lantz, CEO, Accedo — Sweden

TV consumption is changing. Pay TV operators and media companies compete for digital viewership, new revenue opportunities and improved brand and service loyalty. But delivering and maintaining a premium TV Everywhere offering is time-consuming, costly and complex in a world of ever-changing devices. This session explores how to integrate TV Everywhere services for fast and efficient roll out of multiplatform offerings.

Tea in Sponsor Showcase Area
15.15 - 15.45
C205: Expanding your Market from Europe to the USA
15.45 - 16.30
Tim Siglin, Co-Founder, Braintrust Digital — USA

Companies that have conquered the European landscape often set their sights on expanding beyond Europe to other key markets. This session will offer advice and tips to European companies – from device manufacturers to service providers to rights holders – that want to expand their presence in the North American market, with key emphasis on the opportunities and pitfalls on the path to growth in the United States.

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Streaming Forum 2013
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Keynotes

Christopher Fetner
Director of Content Partner Operations/Digital Supply Chain
Netflix
Jason Thibeault
Sr. Director, Content Marketing
Limelight Networks

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