Online Video Strategies 2011
Wednesday, 19 October 2011
Olympia Conference Centre London, UK
Simon Crofts
Creative Director
ST16 Ltd
UK

Since co-founding twelve years ago, Simon has helped build one of the most successful production companies in the UK (Televisual Corporate Top 50 No. 23, 2013). 

He has worked on cross platform projects for an impressive list of B2B and B2C clients all over the world. Including global change comms projects, TV/cinema commercials, promo films and viral / social media projects, and even had afternoon tea with Prince Edward before directing a project for him.

Simon started in corporate communications at EDS. Working alongside senior government officials on high profile communications projects. He was lucky enough to train in creative problem-solving with the internationally renowned CPSB Inc. in the USA.

Simon prides himself in developing strategy and creative that as well as achieving millions of views, goes beyond that. Understanding the audience and objectives, cleverly targeting and engaging them and then embedding key messages into the content, creating measurable ROI, like more web traffic or increased sales. The results he has achieved for clients shows that the approach works, with hugely successful, measurable returns on campaigns.

Simon won a number of awards for his work, conceiving, writing and directing the Royal Television Society Award winning ‘Speed Dating’ (with over 16 millions views online) and IVCA/New York Festivals Gold winning ‘Steamed Up’ social media campaigns. He also developed an NHS dentist social media campaign which won an IVCA Clarion, drove a 52% increase in attendance and saved the client over £1Million.

Simon have plenty of experience producing projects in the UK and around the globe including Europe, the USA and Central America. 

With expertise and repeated success in social media and viral marketing, he has also been asked to speak at events and seminars, including the Streaming Media Europe Conference and SMW.

Simon is a Governor (and guest lecturer) at Staffordshire University and judge for the New York Film & Television Festival.

Online Video Strategies 2011
Wednesday, 19 October 2011
11:45 a.m. - 12:30 p.m. 

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Oliver Heckmann
Engineering Director
YouTube Europe

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