Adam Gerber joined Quantcast as Chief Marketing Officer in October 2007. He is focused on establishing the company as the leading provider of audience addressability solutions across the advertiser supported digital media industry.
Quantcast offers two services – Quantcast Measurement and Quantcast Audience – which enable the buying and selling of audiences based on accurate, consistent and actionable data. The company’s measurement service is free and provides global traffic and audience data for any property. Quantcast Audience is a paid service providing advertisers with the first scalable way to define target audiences using their own data insights. In addition to being portable, audience segments can be transacted consistently, providing a more streamlined planning and buying process.
Today, Quantcast directly measures more than 25 million web audiences and more than 240 billion Internet media consumption events each month. This unparalleled visibility is used to generate comprehensive traffic, demographic and lifestyle profiles of online audiences. Quantcast audience insights are derived from visits by more than 1 billion global Internet users, including all 220 million in the U.S. Internet market alone.
Most recently Brightcove, Inc.'s Vice President for Advertising Products and Strategy, Gerber joined Quantcast with 15 years of traditional and digital agency media planning and buying experience. A widely recognized industry leader, Gerber has served in various advocacy roles, including committee chair positions with the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).