Online Video Strategies 2010
A Streaming Media Europe Featured Event
14 - 15 October 2010
Novotel London West London, UK
Online Video Strategies
Solutions and strategies for publishing your video on the web
A two-day conference, part of Streaming Media Europe 2010
14 & 15 October 2010
Novotel London West

Online video is an unparalleled communications medium, now deployed by organisations of all sizes as an integral part of their B2B or B2C communications strategy. Online video is having a dramatic impact in sectors as diverse as FMCG, publishing, media and entertainment, retailing, travel and leisure, government and politics, and education. But while getting online with video is easier than ever, there’s still a confusing range of choices to be made about everything from creating content that works to distributing it effectively.
Online Video Strategies is designed to educate and inspire the ever-growing number of organisations publishing and distributing their own video content. This includes small- and medium-sized businesses, large corporations, and public sector organisations.
  Program [PDF]  

Thursday, 14 October 2010

09.00 - 10.00
Keynote: YouView: The Future Evolution of Television
Anthony Rose, CTO, YouView
With YouView (formerly Project Canvas) set to transform the daily viewing experience of UK television audiences and influence IPTV deployments globally on its launch in 2011, Anthony Rose explains how YouView is creating the right environment for Connected TV to thrive in the UK and beyond.

10.00 - 10.30
Coffee Break in Streaming Media’s Expo
10.30 - 11.30
What Can Video do for You?
Moderator: Adrian Pennington, Contributing Editor, StreamingMediaGlobal.com
Tom Laidlaw, CEO, VideoJug
Sven Slazenger, Managing Partner, Interlake Media GmbH
Phil Haggar, Founder and Director, Jukwa
Stephen Paul, Director of Digital Media Services, GlaxoSmithKline
Video has rapidly become a ubiquitous form of online communication attracting ever-increasing audience numbers. Yet its potential has barely been scratched. As broadband penetration and capacities rise, the ability to incorporate video online and seamlessly port it from device to device draws nearer. There are however numerous ways to build video into your online property or to add it to your communications mix. In the face of what can be a bewildering set of options, this session helps existing and interested users unpack what may be the best online video strategy for their business needs. Speakers will provide a nuts and bolts guide to the components of a successful online video initiative; offer best practice advice for key selection criteria when evaluating technologies and services; and aim to provoke new perspectives on the use of online video.

11.45 - 12.30
Creating Participants, Not Just Viewers
Moderator: Eric Schumacher-Rasmussen, Streaming Forum Programme Director, and Editor, Streaming Media, USA
David Dudas, VP, Video Solutions, Sorenson Media
Craig Moehl, Managing Director, Groovy Gecko
Jake Ward, Business Development Director, Groovy Gecko
More than a one-way medium for communicating an occasional message, video can actively engage viewers by allowing them to interact with the content. This can mean sharing a social experience around video assets and
building a corporate community. Importantly, users themselves are attracted to the idea of applying the media as a real-time collaboration. Our speakers show examples of what you can do to make your video a more targeted and personalised experience involving real-time chat, live comment streams or status updates, and even video remixes and responses and discuss why you should make the effort.

12.30 - 13.45
Lunch
13.45 - 14.30
Keynote: Navigating the Runtime Wars: Turning Complexity into Opportunity for Online Video
David Mendels, President and COO, Brightcove
The massive consumer adoption of smart phones, tablets, and other connected devices is one of the most exciting yet daunting developments confronting media publishers today. On the one hand, the proliferation of devices provides powerful new opportunities to expand audience reach and engage consumers with new interactive experiences.  On the other hand, this device landscape has produced an increasingly complex and fragmented runtime environment for media publishers – from HTML5 and Flash to native applications for iOS and Android and more. David Mendels shares his insights on formats, emerging standards, and the promise of media distribution across multiple devices, and explains how publishers can avoid becoming collateral damage in the runtime wars.

14.45 - 15.45
Solution Spotlight
Ericka Wood, Online Marketing Manager, thePlatform
George Meek, Vice President Future TV, Brightcove
Nigel Collier, Managing Director, MediaTank
thePlatform, Kaltura, and MediaTank, three leading online video providers, will present their solutions live. Compare features and capabilities, and ask questions of the platform providers themselves.

 

15.45 - 16.15
Coffee Break in Streaming Media’s Expo
16.15 - 17.00
Video for Marketing and Promotion
Moderator: Tom Laidlaw, CEO, VideoJug
Nigel Dacre, Chief Executive, Inclusive Digital TV
Luke Gaydon, Vice President of Media, EMEA,, Brightcove
Sorosh Tavakoli, Founder & CEO, Videoplaza
When done correctly, video can be the perfect medium for grabbing the customer’s attention. It can be personal, highly engaging and act as a great demonstration medium. On the other hand, there are concerns over  development cost and time, production quality, file size and bandwidth or frame rates. Do you offer linking as a click through to externally hosted video? Viral marketing and email video messaging are on the rise – but what can you do to ensure you are getting value for money on the investment you make in a video-based campaign?

17.00 - 18.00
Drinks Reception
Join us to celebrate the launch of Online Video Strategies at an informal drinks reception.

Friday, 15 October 2010

09.00 - 10.00
Keynote: Video Everywhere and in Everything
Ben Schofield, Director of Digital, Red Bee Media
With the evolution of many-screen broadcasting offering access on a multitude of devices and greater personalisation and interactivity for the consumer, Steve Plunkett explores the emerging landscape – where partnerships, simplified
technology and outstanding customer experience will be vital for success.

10.00 - 10.30
Coffee Break in Streaming Media’s Expo
10.30 - 11.30
Delivering Video to Mobile Devices
Moderator: Jose Castillo, President, thinkjose
Chris Dabbs, CEO, Streaming Tank Ltd
Sam Jones, Director of Strategy, Kyte UK
Stephen McCluskey, CEO, vzaar
Nico Verspaget, CEO, QUADIA Web TV
The increased use of mobile computing devices from smartphones to iPads means you have more options than ever to reach people on the move. Rich media creative environments like Silverlight and Flash enable content owners to incorporate dynamic animation, text, graphics and video into fresh online formats, increasing the impact of a message which would traditionally be delivered in the form of a leaflet or brochure. The 16-24 age group is the obvious target, but mobile video can also be used to give key decision makers real insight into how a product or company works at their convenience or on the move. What technology options and online video strategy do you need to ensure your mobile campaign succeeds?

11.45 - 12.30
Video for Internal and B2B Communications
Moderator: Jake Ward, Business Development Director, Groovy Gecko
Kevin Crayton, VP Business Development, Kontiki, Inc.
Ben Kittow, CEO, The Streaming Company
Stephen B. Streater, CEO, Forbidden Technologies plc
For live and on-demand broadcasts to internal and external audiences, digital signage or to the desktop, video is being incorporated on an enterprise-wide scale. A video-based communications platform allows organisations to build relationships with their stakeholders, increase availability of experts, and reduce training costs. Nevertheless there is a perception that costs are prohibitive and the technology involved can seem daunting. Our speakers demystify the process by grounding a best-practice approach to an enterprise-wide solution. They outline where the costs lie and explain how to bring them into your budget. Speakers in this session offer compelling arguments for cloud-hosted video, software as a service, live webcasts and distance learning scenarios.

12.30 - 13.45
Lunch
13.45 - 14.30
Getting Seen: Optimising Video Search and Discoverability
Moderator: Sarah Platt, Co-founder / Sales & Marketing Director (UK), Kinura Web Video
Steve Anderson, CEO, Doovle
Thomas Dvorak, Chief Marketing Officer, APRICO Solutions
Rhett Ryder, COO, The Filter
Making video more discoverable through video search engine optimisation (SEO) is key for businesses to maximise visibility, drive traffic to their sites, and reach a targeted audience. Panelists in this session will discuss the importance of increasing user engagement with video SEO – using keywords, metadata, relevant content, media RSS, and video syndication – and social media marketing through demonstration of use-case scenarios.

14.45 - 15.30
Solution Spotlight
David J Smith, Director Global Partner Platform, Real Networks Ltd
Steffan Aquarone, Founder, Droplet
Rhys Beer, Commercial Director, ePlayer (PERFORM)
 

RealNetworks, buto.tv, and ePlayer (PERFORM), three leading online video providers, will present their solutions live. Compare features and capabilities, and ask questions of the platform providers themselves.

 

15.30 - 16.00
Coffee Break in Streaming Media’s Expo
16.00 - 17.00
Measuring Success
Moderator: Tim Siglin, Co-Founder, Braintrust Digital
Ade Adeosun, General Manager, Nedstat
Nic Bell, Co-Founder, Quick TV
Jonathan Milne, Senior Director, Sales & Operations EMEA, Ooyala
Without solid, performance-based metrics, there's no way to measure the ROI of your video content. The ability to measure traffic beyond ‘views’ – including audience drop-off, geography, and behaviour – offers content owners and businesses deeper insight into both the viewing habits of their audience and the extent of their video’s reach. Panelists in this session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.

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Keynotes

Anthony Rose
CTO
YouView
David Mendels
President and COO
Brightcove
Ben Schofield
Director of Digital
Red Bee Media

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