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Streaming Media West 2016 [2-3 November 2017]
Live Streaming Summit [2-3 November 2017]
Past Conferences

Video Advertising
Articles

How to Measure Online Video Ad Success

Featured Articles, Posted 15 Feb 2008

Almost Grown: Advertising Year in Review

Rich media advertising continued to thrive in 2007, taking on its more established counterparts and holding its own.
Featured Articles, Posted 15 Feb 2008

Streaming Media Podcast #10: Super Sports and Politics Edition

Jose and Tim discuss the Super Bowl, Super Tuesday, and the implications of streaming media on sports advertising and the political process. No, it's really not THAT boring!
Fri., Feb. 8, by Jose Castillo and Tim Siglin
Featured Articles, Posted 08 Feb 2008

Streaming Media Europe: It's About Quality, Not Quantity

London—on its best weather behavior—was the setting for this week’s European event. Though the show is considerably smaller than its U.S. counterparts, the quality of the conference sessions themselves often surpassed what we get stateside.
Featured Articles, Posted 05 Oct 2007

Streaming Media East 2007: What’s Next for Online Video Advertising?

The final panel of the show—which topped 3,400 registered attendees, a 25% increase over 2006—focused on one of the most contentious issues facing the media and entertainment sector: Just what kind of advertising works best?
Thurs., May 17, by Tim Siglin
Featured Articles, Posted 17 May 2007

Super Bowl Advertising 2.0

You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson
Featured Articles, Posted 05 Feb 2007

Eyes on the Enterprise: Streaming Media's Marketing Potential

The real opportunity of Web 2.0 does not come from figuring out a way to use the web to re-create media structures that already exist. The true value will be generated from the development of applications that uniquely utilize the capabilities of online multimedia technology.
Wed., Jan. 3, by Steve Vonder Haar
Featured Articles, Posted 03 Jan 2007

Shelly Palmer, Author of Television Disrupted

Network TV vs. Networked TV
Featured Articles, Posted 02 Aug 2006

Scot McLernon, SVP of Advertising, CBS Digital Media

The Online Video Advertising Landscape
Featured Articles, Posted 21 Jul 2006
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