The spend on online video pre-rolls is up 195% over last year. That's just one bit of the good news Guy Phillipson of the IAB shared about the UK online video ad market in his Streaming Media Europe keynote.
Thurs., Oct. 15, by Adrian Pennington
Posted 15 Oct 2009
Posted 02 Oct 2009
New start-up Quick.tv offers a simple-to-use, yet feature-rich, way to integrate interactive adverts into online video for both the self-serve and enterprise markets.
Mon., July 20, by Adrian Pennington
Posted 20 Jul 2009
A supply-demand imbalance between advertisers and content distributors has inundated the web with ads. So what does this mean for the future?
Posted 15 Jun 2009
Called vChoice, the format includes a menu of clickable options after a short teaser.
Tues., June 2, by Eric Schumacher-Rasmussen
Posted 02 Jun 2009
Until differences among ad technology providers are worked out, new advertising approaches will likely still take a back seat to traditional advertising models adapted for online video.
Wed., Mar. 11, by Dom Robinson
Posted 11 Mar 2009
With the help of NetStairs, Malibu Rum set sail for new online advertising horizons.
Posted 12 Feb 2009
As metrics improve, so do online advertising's prospects.
Posted 12 Feb 2009
This installment of our Back to Basics series looks at some common terms used when discussing advertising rates and metrics, as well as why they matter.
Fri., Oct. 31, by Tim Siglin
Posted 31 Oct 2008
Video adverts are becoming more and more pervasive, and advertisers have more options than ever in the types of ads they deliver. Here's a breakdown if the leading online video advertising categories.
Tues., Sept. 30, by Dom Robinson
Posted 30 Sep 2008
In this week's podcast, Tim Siglin talks to Benjamin Wayne, CEO and Founder of Fliqz, who shares his opinions about what's wrong with video advertising CPM rates, agencies and the cost of content production.
Thurs., July 31, by Tim Siglin
Posted 31 Jul 2008
Content owners need to monetize their videos. But, writes the Watchman, if you're going to make people watch ads to get to free video, you should make the experience as easy and painless as possible.
Friday, June 20, by Geoff Daily
Posted 20 Jun 2008
Posted 15 Feb 2008
Rich media advertising continued to thrive in 2007, taking on its more established counterparts and holding its own.
Posted 15 Feb 2008
Jose and Tim discuss the Super Bowl, Super Tuesday, and the implications of streaming media on sports advertising and the political process. No, it's really not THAT boring!
Fri., Feb. 8, by Jose Castillo and Tim Siglin
Posted 08 Feb 2008
London—on its best weather behavior—was the setting for this week’s European event. Though the show is considerably smaller than its U.S. counterparts, the quality of the conference sessions themselves often surpassed what we get stateside.
Posted 05 Oct 2007
The final panel of the show—which topped 3,400 registered attendees, a 25% increase over 2006—focused on one of the most contentious issues facing the media and entertainment sector: Just what kind of advertising works best?
Thurs., May 17, by Tim Siglin
Posted 17 May 2007
You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson
Posted 05 Feb 2007
The real opportunity of Web 2.0 does not come from figuring out a way to use the web to re-create media structures that already exist. The true value will be generated from the development of applications that uniquely utilize the capabilities of online multimedia technology.
Wed., Jan. 3, by Steve Vonder Haar
Posted 03 Jan 2007