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Video Advertising
Articles

Adap.tv Launches U.K. Video Advertising Marketplace

London office will tap fast-growing European video ad market, connecting sites and advertisers.
Featured News, Posted 24 Mar 2011

Commentary: It's Time for a New Interpretation of Monetization

Now that video delivery costs are minimal, it's time to stop looking for direct ROI on every byte of video served, and for a new breed of analytics to emerge
Featured Articles, Posted 22 Dec 2010

Videojug Launches Community Site

Videojug Pages Offers Videos Grouped by Topic, as Well as Revenue Opportunities.
Featured News, Posted 04 Oct 2010

UK Online TV Measurement Put to the Test

Online ad spend in the UK last year exceeded both TV and print. So now the challenge is how to get accurate measurement of online TV viewing. BARB thinks it has the answer, but others aren't so sure.
Featured Articles, Posted 27 Aug 2010

YuMe Gets on Board with HTML5 Advertising

After easy integration, publishers can serve ads to Apple's HTML5-only mobile devices.
Featured News, Posted 05 Aug 2010

EyeView Quiz Tests Knowledge of Online Video Effectiveness

From autoplay vs. user-initiated playback to British vs. American accents in voiceover, EyeView's new quiz challenges conventional wisdom about online video.
Featured News, Posted 11 Mar 2010

Visible Measures Debuts Trends, Tool for Judging Video Campaigns

To simplify the chore of gathering and comparing campaign intelligence, Visible Measures has released Trends, a Web-based application for benchmarking online video.
Wed., Feb. 17, by Troy Dreier
Featured News, Posted 17 Feb 2010

Review: Quick.TV

Aiming to breathe new life into the online advertising space, startup Quick.TV has developed a browser-based, off-the-shelf video platform with which it claims users can add interactivity to any video and publish it within minutes.
Featured Articles, Posted 19 Nov 2009

Video Advertising Network Smartclip Breaks Into U.S. Market

The German-based interactive video advertising network has set up shop in New York, and already boasts Viacom, Last.fm, and blinkx as clients.
Mon., Nov. 16, by Adrian Pennington
Featured News, Posted 16 Nov 2009

Streaming Media Europe Keynote #2: Video Advertising: Setting Standards For Success

The spend on online video pre-rolls is up 195% over last year. That's just one bit of the good news Guy Phillipson of the IAB shared about the UK online video ad market in his Streaming Media Europe keynote.
Thurs., Oct. 15, by Adrian Pennington
Featured News, Posted 15 Oct 2009

Case Study: FLIMP Gives Sony Ericsson WTA Tour a Boost

Featured Articles, Posted 02 Oct 2009

Quick.tv Off The Launchpad To Monetise Online Video

New start-up Quick.tv offers a simple-to-use, yet feature-rich, way to integrate interactive adverts into online video for both the self-serve and enterprise markets.
Mon., July 20, by Adrian Pennington
Featured News, Posted 20 Jul 2009

Streams of Thought: Too Much of a Good Thing?

A supply-demand imbalance between advertisers and content distributors has inundated the web with ads. So what does this mean for the future?
Featured Articles, Posted 15 Jun 2009

Tremor Media Introduces New Interactive Ad Format

Called vChoice, the format includes a menu of clickable options after a short teaser.
Tues., June 2, by Eric Schumacher-Rasmussen
Featured News, Posted 02 Jun 2009

Hitchhiker's Guide to Streaming Media: Advertising Systems

Until differences among ad technology providers are worked out, new advertising approaches will likely still take a back seat to traditional advertising models adapted for online video.
Wed., Mar. 11, by Dom Robinson
Featured Articles, Posted 11 Mar 2009

Rumrunning, Web 2.0 Style

With the help of NetStairs, Malibu Rum set sail for new online advertising horizons.
Featured Articles, Posted 12 Feb 2009

Into the Mainstream: Advertising Year in Review

As metrics improve, so do online advertising's prospects.
Featured Articles, Posted 12 Feb 2009

HItchhiker's Guide to Streaming: Advertising Rates and Metrics

This installment of our Back to Basics series looks at some common terms used when discussing advertising rates and metrics, as well as why they matter.
Fri., Oct. 31, by Tim Siglin
Featured Articles, Posted 31 Oct 2008

Hitchhiker's Guide to Streaming Media: Online Video Advertising

Video adverts are becoming more and more pervasive, and advertisers have more options than ever in the types of ads they deliver. Here's a breakdown if the leading online video advertising categories.
Tues., Sept. 30, by Dom Robinson
Featured Articles, Posted 30 Sep 2008
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