It's not enough to get your ad in front of the right audience; you've got to know that they're paying attention.
Posted 05 Feb 2012
The ad management platform expects half its traffic to come from non-PC devices by 2012.
Posted 01 Feb 2012
Integration will allow online audio and video content providers to better monetize their material.
Posted 23 Jan 2012
A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.
Posted 17 Jan 2012
Will use investment to drive international growth, take the lead in social video advertising.
Posted 04 Jan 2012
Publishers have the option of taking over the full screen or presenting viewers with a choice of ads.
Posted 14 Dec 2011
Specific Media tested ad performance on four types of online videos, and one winner emerged.
Posted 07 Dec 2011
A top YouTube engineer gave Streaming Media Europe attendees a peek at how the video giant operates.
Posted 19 Oct 2011
YouTube's European engineering director Oliver Heckmann will keynote Streaming Media Europe in London in October, and he offered us a preview of his behind-the-scenes talk
Posted 11 Oct 2011
Interactive ad had high engagement rates and showed what features the viewers were interested in.
Posted 23 Jun 2011
Companies' combined strengths should help drive TV advertising budgets toward online video.
Posted 30 Mar 2011
London office will tap fast-growing European video ad market, connecting sites and advertisers.
Posted 24 Mar 2011
Now that video delivery costs are minimal, it's time to stop looking for direct ROI on every byte of video served, and for a new breed of analytics to emerge
Posted 22 Dec 2010
Videojug Pages Offers Videos Grouped by Topic, as Well as Revenue Opportunities.
Posted 04 Oct 2010
Online ad spend in the UK last year exceeded both TV and print. So now the challenge is how to get accurate measurement of online TV viewing. BARB thinks it has the answer, but others aren't so sure.
Posted 27 Aug 2010
After easy integration, publishers can serve ads to Apple's HTML5-only mobile devices.
Posted 05 Aug 2010
From autoplay vs. user-initiated playback to British vs. American accents in voiceover, EyeView's new quiz challenges conventional wisdom about online video.
Posted 11 Mar 2010
To simplify the chore of gathering and comparing campaign intelligence, Visible Measures has released Trends, a Web-based application for benchmarking online video.
Wed., Feb. 17, by Troy Dreier
Posted 17 Feb 2010
Aiming to breathe new life into the online advertising space, startup Quick.TV has developed a browser-based, off-the-shelf video platform with which it claims users can add interactivity to any video and publish it within minutes.
Posted 19 Nov 2009