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Video Advertising
Articles

Tremor Video Launches VideoHub in UK and Germany

Tremor says it wants to focus conversation on quality and metrics, not just pricing
Featured News, Posted 24 Apr 2012

Commentary—Ad Revenue, Distance Learning, and Piracy: Three White Elephants Waiting to be Shot Down

For too long, the viability of ad revenue-supported content, distance learning, and piracy prevention has gone unquestioned. That's because, once you dig a little deeper, you find that none of them work the way they're supposed to.
Featured Articles, Posted 23 Apr 2012

Videoplaza's Karbon Offers Ad Management for a Multidevice World

Platform lets publishers keep their workflows simple while serving campaigns across devices.
Featured News, Posted 06 Mar 2012

The State of Online Video Advertising 2012

The online video advertising market has been slow to take off, but with the growth in tablet usage and social media—not to mention real-time bidding and other innovations in advertising networks and formats—it's finally moving toward maturity.
Featured Articles, Posted 29 Feb 2012

The Six Ways Online Video Helps Marketing Programs

It takes a visual element to break through and reach customers or partners nowadays, an Online Video Strategies panel finds.
Featured Articles, Posted 13 Feb 2012

Engaging an Online Video Audience Through Social Media

Panelists offer tips for creating active viewers and repeat customers with tools like Facebook and Twitter.
Featured Articles, Posted 10 Feb 2012

Telemetry Says Engagement Matters in Online Video Advertising

It's not enough to get your ad in front of the right audience; you've got to know that they're paying attention.
Featured Articles, Posted 05 Feb 2012

Videoplaza Gains $12M Investment to Fund International Growth

The ad management platform expects half its traffic to come from non-PC devices by 2012.
Featured News, Posted 01 Feb 2012

StreamUK Partners with Adswizz for Targeted Ads

Integration will allow online audio and video content providers to better monetize their material.
Featured News, Posted 23 Jan 2012

No Crystal Ball for Online Video Advertising: Here’s What Works

A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.
Featured Articles, Posted 17 Jan 2012

Social Video Ad Firm Unruly Media Closes $25M in Funding

Will use investment to drive international growth, take the lead in social video advertising.
Featured News, Posted 04 Jan 2012

Videoplaza Introduces Two Interactive Video Ad Formats

Publishers have the option of taking over the full screen or presenting viewers with a choice of ads.
Featured News, Posted 14 Dec 2011

Original Branded Content Gives Best Ad Value, Says Study

Specific Media tested ad performance on four types of online videos, and one winner emerged.
Featured News, Posted 07 Dec 2011

YouTube’s Digital Fingerprints: How Content ID Protects Videos

A top YouTube engineer gave Streaming Media Europe attendees a peek at how the video giant operates.
Featured Articles, Posted 19 Oct 2011

YouTube: A Peek Inside

YouTube's European engineering director Oliver Heckmann will keynote Streaming Media Europe in London in October, and he offered us a preview of his behind-the-scenes talk
Featured Articles, Posted 11 Oct 2011

Nokia Gets Strong Results with Tremor inRoll Interactive Video Ad

Interactive ad had high engagement rates and showed what features the viewers were interested in.
Featured News, Posted 23 Jun 2011

Collective Acquires Web TV Enterprise

Companies' combined strengths should help drive TV advertising budgets toward online video.
Featured News, Posted 30 Mar 2011

Adap.tv Launches U.K. Video Advertising Marketplace

London office will tap fast-growing European video ad market, connecting sites and advertisers.
Featured News, Posted 24 Mar 2011

Commentary: It's Time for a New Interpretation of Monetization

Now that video delivery costs are minimal, it's time to stop looking for direct ROI on every byte of video served, and for a new breed of analytics to emerge
Featured Articles, Posted 22 Dec 2010
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