If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what's the right strategy to reach all these devices? How many variants of one clip must a publisher create? Which platforms will yield the greatest uptake?

Join Unicorn Media, KIT Digital, Kaltura and Wowza Media Systems and you will learn how to:

• develop an effective and efficient mobile device strategy
• simplify the complexity of video delivery to mobile devices
  
• increase views and reach a broader audience with mobile video
  
• overcome the challenges for monetizing video to mobile

Presenters will also discuss some of the differences between mobile apps and mobile browsing and show some examples of brands who have effectively used mobile video solutions to change the way they speak to their audience.