Besides player customization, screen and platform independency (desktops, tablet, mobile, television), no set-up costs, monetization options, ad insertion, social media integration and short time to market - Zentrick offers a couple of competitive advantages. 1) State-of-the-art delivery technology: Reduces encoding, storage and delivery effort, minimizing total cost of ownership (TCO). 2) Cost-efficiency: We want to deliver a streaming solution where publishers only have to PAY FOR WHAT THEY USE instead of buying an expensive, fixed monthly package. Our technology makes significant price advantages possible. 3) Statistics: Our customers will frequently receive updated analytics like viewer drop-off rate, geographical distribution... Additionally we enable multi-angle insights: which cities have a higher drop-off rate? Do iPad clients have a different consumption pattern? 4) Interactive video:it is possible to encourage direct actions by enbabling clicking in the video screen on object