Interactivity, networking and new media usage scenarios
New media is all about the emergence of digital, computerized, or networked information and communication technologies due to the current adoption of web strategies by companies and communities that were previously unwilling to do so. This “new” new media is composed of concepts such as social and enterprise media, both capable of generating massive digital content. The rise of new media has increased communication between people all over the world through the Internet. Today, people access content and applications through multiple channels, anywhere and always on. They build communities and express themselves through blogs, websites, pictures, and other user-generated media. Interactivity and networking have become terms for a number of new media use options that have evolved from the rapid dissemination of Internet access points, the digitalization of the media, and media convergence.
It’s all about providing innovative services and solutions
The moves from analog to digital and from text to visual are two of the greatest transitions of all time. They have not only opened up new usage habits of end users, but require completely new strategies and business models. The telecommunications industry is undergoing a change toward being able to provide innovative services and solutions. Understanding this, ICSS is building best-in-class media-based innovations with the intention of enabling and accelerating these transitions to the new media world for our existing customers and for new customers. This approach highlights and emphasizes the innovative attitude of Deutsche Telekom ICSS.
ICSS can enable you to monetize the new communications trends
ICSS is a reliable partner. It can provide you with services in high quality and offer solutions that enable you to monetize the modern telecommunication and media trends, even without the need to operate your own infrastructure. The New Media initiative of Deutsche Telekom ICSS offers various tools and products to share, distribute, and broadcast your or your customer’s digital content and buy or sell content or distribution rights and gives users access to feature-rich multi-media communication worldwide through Deutsche Telekom's high-quality Tier 1 network.