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thePlatform Selected by BBC Global News to Manage Video Syndication to YouTube

Seattle(6/27/2007) -

thePlatform, the leading broadband video application service provider, today announced that BBC Global News will use thePlatform's media management and publishing system to distribute short-form video content to YouTube. Media companies currently rely on thePlatform to syndicate and publish video to a wide range of broadband
destination websites.

"Our aim is to bring BBC World News to audiences wherever they are and YouTube is one of the ways we do that," said Michele Grant, senior vice president of BBC Global News Development. "thePlatform gives us a publishing system for delivering our content while maintaining our required business controls."

"We're excited to support BBC Global News as they expand their distribution of broadband video to YouTube and other outlets," said Marty Roberts, vice president of marketing for thePlatform. "By using our mpsConnect service, BBC Global News and other media companies will reduce the technical complexity of these distribution agreements, allowing them to focus on capturing new digital media syndication opportunities."

BBC Global News will publish up to 30 news clips per day, with up-to-the-minute news and analysis from around the world. A dedicated channel has been created on YouTube called "BBC World News" at http://youtube.com/bbcworldnews

By using thePlatform, media companies will easily be able to create their own destination video sites as well as syndicate video to leading broadband and mobile destinations such as AOL, Apple iTunes Podcaster, AT&T, MSN, Sprint TV, Verizon Wireless, Yahoo, YouTube, and many others. Customers of thePlatform include the new broadband video joint venture between NBC Universal and News Corp, ABC News, CNBC, CBS's College Sports TV, Court TV, Comcast, E!, Hearst, the Oxygen Network, Sony/BMG Music, Ruckus, Vongo, Telstra, Verizon Wireless and dozens of other companies.


About thePlatform
thePlatform, a subsidiary of Comcast, is the leading broadband video ASP for content providers, broadband media sites, and mobile businesses. thePlatform currently manages and publishes online and mobile video on behalf of some of the most well known consumer brands, including ABC News, Amp'd Mobile, CNBC, CBS' College Sports TV, Court TV, Comcast, Hearst, Helio, Microsoft, the Oxygen Network, Sony/BMG Music, Ruckus,
Telstra, Verizon Wireless, Vongo and others. For more information visit www.theplatform.com.

thePlatform
Editorial Contact:
Jeremy Pemble
206-381-3600
jeremy@jlmpartners.com