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mediathand and Intertrust Partner to Deliver OTT Live TV Service Protected with ExpressPlay

First Danish OTT Live TV Streaming Service with ExpressPlay Showcased at TV Connect London, Stand 26
London(3/18/2014) -

mediathand, a technology provider with a fully hosted, end-to-end solution for international OTT live streaming on all platforms and flat screens, announced today that its latest customer solution for the new Danish TV company Watz Me Now OTT TV service is now integrated with the ExpressPlay™ cloud-based content protection system. ExpressPlay is the only content protection system on the market based on the open Marlin DRM standard with an included SDK and flexible pay-as-you-go pricing model.

mediathand's multi-featured OTT live TV solution is based on software-based cloud encoders with x264 codec, and is available on tablets and smartphones that support iOS and Android, and on Macs and Windows PCs. It is also available on flat screens in HD via mediathand's "Smart-Stick", a custom developed HDMI-dongle with the ExpressPlay™ SDK at its core. mediathand's platform supports UltraViolet-approved Marlin DRM technology on all of the above mentioned platforms. The integration with the ExpressPlay service and SDK was done in close cooperation with Intertrust®, co-founder of the Marlin DRM standard.

"Using mediathand gave us access to a state of the art technology, a streaming solution and a whole business system," said Lars Taagaard Christiansen, Managing Director and co-founder of Watz Me Now. "By using ExpressPlay, we are assured of getting access to a very secure DRM, without losing the straightforward user experience."

ExpressPlay is a cloud service for content protection with an integrated app SDK for media content including video, audio, eBooks and games. The ExpressPlay SDK includes software tamper resistance in an easy-to-use, "one-stop" solution. The Marlin open standard DRM, on which ExpressPlay is based, has been adopted worldwide and is currently integrated into hundreds of millions of consumer electronics and mobile products around the world.

"By using ExpressPlay, mediathand is able to offer the same OTT solution that lets broadcasters reduce their data distribution costs while adding value to end-users by providing them with the best OTT live and on demand streaming experience. Only now, they can also get content protection technology that is painless and low cost, and which is approved by studios for premium content", said Gert Skov Petersen, mediathand's CEO and co-founder.

"Partnering with mediathand has been a very fruitful experience because we shared the same sensibilities towards working with open standards technologies," said Gilles Boccon-Gibod, SVP Technology and Chief Architect, Intertrust Technologies." mediathand was looking for a technology that could meet the high quality expectations of its customers and found the perfect match in ExpressPlay."

About mediathand
mediathand is a technology provider with a fully hosted, end-to-end solution for international OTT live streaming on all platforms and flat screens. mediathand sets a very high standard for the encoding, production, distribution, and interactive delivery of live and on-demand OTT live streaming on smartphones, tablets, PCs and flat screens. Market leading crisp HD quality OTT live streaming, even at low bitrates, is the one of the major results from the team of specialists with more than 14 years of experience in video encoding. mediathand’s patent-pending technology was successfully developed over the past 5 years. Its open platform and interactive multimedia player allows service providers to give their users a unique media experience and enables new revenue streams. For more information on mediathand, go to: www.mediathand.com.

About Intertrust
Intertrust invents, develops, and delivers technologies for trusted computing among leading global corporations from mobile and CE manufacturers and service providers, to enterprise software platform companies. Intertrust and its subsidiaries are also developing new trust services for vertical markets related to consumer privacy, Internet processing of DNA data, and smart grids. Intertrust actively creates and invests in ventures that extend its market vision. Portfolio companies include Personagraph, Kabuto, whiteCryption, SyncTV, Nest Labs, Kiora, and Marinexplore.

Intertrust is also committed to driving open standards, and is one of the founders of Marlin DRM. Marlin is the Digital Rights Management (DRM) solution for YouView in the UK, Italy's Tivù and many IPTV services in Japan, and is currently the fastest growing DRM technology in China. Intertrust's Marlin ExpressPlay solution is rapidly growing for distributing video, audio, and ebook content, and Intertrust's Seacert subsidiary is the world's leading digital certificate authority for Marlin. Founded in 1990 on a revolutionary vision to bring trust to operating systems and open networks, Intertrust is based in Silicon Valley, with regional offices in London and Beijing. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing.

For more information, visit us at: www.intertrust.com or follow us on Twitter at @IntertrustTech or Linked in. For news on Japan or Korea, follow us at @IntertrustJapan and @IntertrustKorea.

Media Contact:

Robin Buckley
Buckley & Kaldenbach Inc.
+1.703.201.3524
robin@buckleykaldenbach.com

Leigh Anne Varney
Varney Business Communication
415.713.0713
la@varneybusiness.com

Intertrust
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