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iStreamPlanet Selected to Create and Manage Live Webcast Experience of The Championships 2009 at Wimbledon

iStreamPlanet chosen by Microsoft to spearhead content acquisition, encoding, origination point of distribution, file-based transcoding, content management and developing the media player experience
Las Vegas, NV(6/15/2009) -

iStreamPlanet, a provider of digital media strategy, services and software applications, announced today that it has been selected by Microsoft Corp. to help deliver Wimbledon Live, providing live streaming and on-demand access to The Championships. iStreamPlanet will manage the encoding of the live content as well as design and deploy a custom Microsoft Silverlight-based media experience, which will leverage the latest Microsoft Internet Information Services 7.0 (IIS) Smooth Streaming technology. Additionally, iStream's digital asset management product, iStream Director will manage all the file-based transcoding for match replays and highlights. iStream will combine efforts with content delivery network (CDN) partner Akamai to provide the media delivery, and encoding partner Inlet Technologies to provide the encoding technology for this historic annual event. This will be the first time a US audience will have the opportunity to view a live event in high-definition (HD) quality video with IIS Smooth Streaming.

"Microsoft looks forward to working with iStreamPlanet to bring tennis fans a high-quality viewing experience with Wimbledon Live," said Scott Guthrie, corporate vice president of the Developer Division at Microsoft. "IIS Smooth Streaming provides end users an uninterrupted HD-quality viewing experience, allowing tennis fans to view and engage in Wimbledon Live online in a way they've never been able to before."

Building upon their existing iStream Managed Webcasting service, iStream will manage the content acquisition, encoding, and delivery, from their Webcast Operation Center in Las Vegas. Once iStreamPlanet acquires the audio and video content from the satellite, it will use its fully customized, end-to-end workflow which utilizes iStream Director and Inlet's encoding technology, to encode the live-event footage into the IIS Smooth Streaming format. iStream Director, iStreamPlanet's award-winning digital asset management product will also be used to manage all the file-based transcoding for match replays and highlights. Additionally, viewers will experience the latest Silverlight solution in the iStream Player which features IIS Smooth Streaming DVR capability for pausing and rewinding the live HD-quality video, including instant replays. It also includes integrated video and companion ads, and on-demand video highlights and match replays.

"The most exciting part of this project is to have iStreamPlanet be one of the first to show off this game-changing technology, as well as having the opportunity to continue innovating around Microsoft's IIS Smooth Streaming Platform for future globally viewed events, said Mio Babic, founder and CEO of iStreamPlanet.

iStreamPlanet
iStreamPlanet develops and provides digital media strategy, managed webcasting services, and Rich Internet Applications. The company successfully integrates managed services and SaaS-based digital media applications that cover all aspects of media delivery, enabling enterprises and other content owners to distribute and monetize their digital media across multiple platforms. iStreamPlanet's team of digital media and broadcast experts has managed and enabled the deployment of more than 1,000 large live events viewed online by millions, including the Presidential Inauguration. The world's top business leaders (American Express, AT&T, Caterpillar, Microsoft), trendiest music festivals (Bonnaroo, Coachella, SXSW), most popular sporting events (Masters Golf Tournament, Phoenix Suns, World Series of Poker), and major broadcasters (CBS Television, Cablevision, Fox International) rely on iStreamPlanet's digital media solutions. Through its partnership with Smart City, iStreamPlanet also supports over 60 of the largest U.S. convention centers and event facilities. Founded in 2000, the privately held company is headquartered in Las Vegas with offices in Orlando, Florida; Scottsdale, Arizona; and Washington, D.C. More information is available by calling 702-492-5900 or visiting http://www.istreamplanet.com.

iStreamPlanet
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