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Why The Jan2015 WorkCast Platform Release is perfect for Content Marketing

The Jan2015 WorkCast Platform Release makes introducing webinars and online events to the content marketing mix easier than ever before.
Sunderland, UK(4/2/2015) -

Why the Jan2015 WorkCast Platform Release is perfect for Content Marketing


Market growth in webinars is as strong as ever; according to CMI, they remain in the top 12 most frequently used marketing tactics and amongst the top five most effective marketing tools. Combine that statistic with the fact that 78% of the most effective B2B Marketers are creating more content than they did a year ago, it’s no wonder that the use of webinars continues to grow.


WorkCast has continued to stay as a front runner in the Webinar Platform market due to its ability to help customers easily adopt and deliver webinars as part of their marketing and communications strategy. Through the new ‘Quick Event’ functionality, the WorkCast Platform enables customers to get up and running more quickly.


 “The natural progression for us was to get customers comfortable running their own webinars, as many as they want, whenever they want by running them themselves. Our Jan15 release positions our self-service solution as a very appealing option for customers.” Says Natasha McDonough, Head of Marketing for WorkCast.


By enhancing functionality within the Platform and improving usability, it has become more intuitive for users, putting their needs at the heart of the changes.


“The introduction of  ‘Quick Events’ means that customers can create their own webinars from branded templates that have been set-up for them specifically when they come on-board as customers.  We’ve also launched an easy to use training site, insite.” - Natasha McDonough


Why WorkCast?  Well, the Platform enables users to run typical audio and PowerPoint slide presentations but instead of the usual flat PowerPoints, you see in typical webinars, they can be fully animated.  They can be media rich, meaning you can embed videos within PowerPoint slides, and the Platform supports them.

Many customers still look for additional help and support with their online events and through their impressive “white-gloved” monitored service help them push boundaries by running any type of online events.


Of course the Monitored Solution will remain popular.  The self-service just opens up the opportunity for customers wanting to additionally run their own due to cost and volume requirements or for self-service only customers.“Webinars are evolving.  Marketers want advanced reporting, we want our webinars embedded onto our website and we want to fire webinar registrations straight into our CRM and Marketing Automation Platforms and the WorkCast Platform allows us to do just that.”


For more information you can read the WorkCast News Page here http://www.workcast.com/news/workcast-jan15-platform-release




If you would like further information, please contact:


Katherine Hamilton

Content Marketing Executive

Tel: 0191 305 5129

Email: katherine.hamilton@workcast.co.uk


Note to Editors:


About WorkCast

The WorkCast Online Event & PresentationPlatform is a leading Software as Service (SaaS) webinar, webcasting and virtual event provider.  The WorkCast Platform delivers marketing lead generation, product marketing, internal communications and stakeholder communications.

WorkCast integrates with social media, marketing automation and CRM Platforms and its detailed reporting function gives thorough insight into user journeys.



Editorial Contact:
Katherine Hamilton