Upcoming Industry Conferences
Streaming Media West 2017 [2-3 November 2017]
Live Streaming Summit [2-3 November 2017]
Streaming Forum [27 February 2018]
Streaming Media East 2018 [8-9 May 2018]
Live Streaming Summit [8-9 May 2018]
Past Conferences

StreamingMediaGlobal.com: Industry Announcements
View Press Releases
Add Your Press Release
StreamingMediaGlobal.com provides this section as a service to its readers and customers.


Press releases are subject to approval by the editorial staff of StreamingMediaGlobal.com and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.


All content presented within the press release section is that of the submitter. StreamingMediaGlobal.com does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

Salomon TV Launches on New Platforms with OTT Flow

Accedo and Brightcove Transform the Salomon TV Experience
Stockholm, Sweden(7/17/2017) -
Accedo (http://www.accedo.tv),  the video experience pioneer, and Brightcove (https://www.brightcove.com), the leading provider of cloud services for video, today announced a brand video experience for one of the world’s most recognised sports brands, Salomon (http://www.salomon.com).
 
The service is using Brightcove OTT Flow, powered by Accedo, to elevate the Salomon brand experience and is available on multiple devices, including Apple TVs, iOS and Android mobile and tablet devices, Android TV, Amazon Fire TV, and Chromecast, as well as in store.
 
OTT Flow (https://www.ottflow.com) is the industry’s most comprehensive OTT video solution for brand owners reducing the cost and complexity of creating direct-to-consumer video services that inspire their customers.  It was selected by Salomon for its ability to readily create engaging brand video experiences, which extend time with the brand, beautifully present Salomon products and increase sales opportunities.
 
Benjamin Aidan, Director of Marketing, Salomon commented: “We are constantly looking for new ways to engage with our brand loyalists. Taking our highly successful Salomon TV experience across a variety of platforms enables us to deliver this compelling content to customers wherever they are, increasing brand engagement and allowing viewers to see Salomon athletes and products in action. We have been very pleased with the experience of working with OTT Flow. They have helped us to launch this innovative video service on time and within budget.”

Salomon’s award-winning Salomon TV platform allows outdoor enthusiasts to enjoy video of outdoor activities, such as running, skiing, snowboarding, hiking and mountaineering with unique stories featuring specific product lines and athlete ambassadors.

Relationships between consumers and brands are evolving and companies need to adapt business strategies and innovate in order to win the hearts of their customers,” commented Thomas Decieux, VP New Business, Accedo. “Salomon has recognised that video is a great way to increase customer engagement and OTT Flow has helped expand the possibilities of the brand’s content.”
 
Salomon TV, which launched a decade ago as Salomon Freeski TV before expending its scope in recent years, is due to be extended to Roku devices in the near future.
 
 
About Accedo
Accedo (http://www.accedo.tv) is a trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Founded in 2004, it offers a portfolio of experience-centric video solutions that enable its customers to monetise video and transform video services to meet rapidly changing consumer expectations. Accedo customers include over 350 of the world’s leading video service providers, such as Astro, Deutsche Telekom, Disney, Fox, HBO, NBC Universal, Netflix, and Telefonica, among many others.
Salomon
Editorial Contact:
Helen Weedon
+44 1570 434632
helen.weedon@accedo.tv