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The FeedRoom Appoints Mark Portu CEO; Bart Feder Elevated to Chairman

Open Text Veteran Portu Joins Pioneering On-Line Video Team
New York, NY(9/10/2007) -

The FeedRoom Inc., a leading provider of web video and digital media solutions and services, today announced that President and CEO Bart Feder has been appointed Chairman of the Board of Directors and will be succeeded as Chief Executive Officer and President by Mark Portu.

Portu will assume the day-to-day operations of the Company and will oversee its corporate growth strategy. Feder, who has been with The FeedRoom since its launch in 2000 and CEO since 2004, will remain in an operational role and will dedicate his time and domain experience to overseeing development and delivery of the Company?s next generation of products and services for its growing base of blue chip Corporate, Government and Publishing customers.

Portu comes to FeedRoom from Open Text Corporation, an industry leader in enterprise content management software, where he was Senior Vice President. He joined Open Text in 1999 through the acquisition of Tier Two Systems, a spin off of Adobe Systems where he served as President, Co-founder. Portu was also Co-founder at Curo Technology, a manufacturer of electronic document management software which was acquired by Frame Technology in 1995. Frame was in turn acquired by Adobe Systems one year later. He holds a BS in Economics from University of Wisconsin and an MBA in Finance from New York University.

?In Mark we?ve found an experienced senior executive to help us execute against an aggressive growth strategy in this dynamic and burgeoning space,? said Feder. ?We wanted a creative business leader, a technology strategist and a proven manager of growth ? whether organic or through acquisition. Mark is the perfect fit.?

?Web video now makes up more than 50% of Internet traffic. The FeedRoom is uniquely positioned to take advantage of this exponential growth and provide enterprise customers with both a superior Software as a Service (SAS) platform and professional services to meet their growing demands,? said Portu. ?Bart and his team have built an outstanding organization and enviable client list. They know what customers need and how to deliver it. I?m thrilled to have the opportunity to apply my skills and experience to the next phase in the company?s exciting trajectory.?

About The FeedRoom
The FeedRoom is a leading provider of complete Web Video solutions and technology for corporations, media/publishing organizations, and government agencies. The FeedRoom's services range from video production and site integration, to encoding, content management, streaming and detailed reporting. Our solutions enable you to optimize your communication and engagement with your audiences both internally and externally. The FeedRoom offers a comprehensive set of features including: RSS feeds, UGC tools, Video blogging, Podcasting, Search Engine Optimization and a host of other tools to maximize your ROI. Clients include: Wal-Mart, General Motors, Intel, Hewlett-Packard, Sun Microsystems, ESPN, NY Times, Conde Nast, USA Today, Business Week, the US State Department and The Pentagon. For more information, please visit www.feedroom.com.

The FeedRoom
Editorial Contact:
Sam Johnston
212-819-4863
sam.johnston@edelman.com