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TVPlayer streams the Shopcade Party Bus live from London Fashion Week

Shopcade is streaming its London Fashion Week Party Bus live between 10:00am and 12:00pm on Saturday 15th and 11:00am and 1:00pm on Sunday 16th February on TVPlayer.com.
London(2/13/2014) -

Shopcade is streaming its London Fashion Week Party Bus live between 10:00am and 12:00pm on Saturday 15th and 11:00am and 1:00pm on Sunday 16th February on TVPlayer.com.

Shopcade, the world’s biggest mobile and web-based shopping app for teen fashionistas, is hosting a three-day double decker bus party over London Fashion Week with live DJs, cocktails, red carpet photo sessions, mini makeovers and a T-shirt collaboration with cult London label, Rodnik. Guests including songstress V V Brown will host the party and welcome the worlds of fashion, music and television aboard daily: MTV’s Lilah Parsons, BBC Radio One’s Sarah Jane Crawford, MTV’s Becca Dudley, The Heartbreaks, celebrity stylist Rebekah Roy, Esme Denters, Made in Chelsea’s Fran Newman-Young, Anna Nightingale and FAKE CLUB. With 600,000 users and 1.5 million hits, the Shopcade London Fashion Week Bus Party will be the most talked about party of the autumn/winter 2014 season.

TVPlayer is a new live television streaming app from Simplestream. TVPlayer’s mobile and tablet within weeks of launching shot up to #1 position in Entertainment in the App Store and was listed in The Guardian this month as one “of the best Android Apps and Games from January 2014”.

Dan Finch, Director of TVPlayer, says, TVPlayer has quickly established itself as the fastest growing live TV Platform in the UK, notching up over 350,000 downloads in less than two months and with daily downloads in excess of 20,000 a day.  With our core viewers being 18-34, it’s very exciting to be part of London Fashion Week and stream live and exclusive footage from The Shopcade Mobile Bus Party on TVPlayer - it promises to be a huge hit with our users."

Hoon Kim, Creative Director, Shopcade says, The Shopcade Mobile Bus Party is a living extension of the Shopcade Mobile Fashion App. Inside, you'll be able to hang with stylish musicians, celebrities, bloggers, designers and fellow fashionistas in one place, so any fashion lover can catch up on emerging styles immediately. We're also about providing a platform where you can share your personal styles, so be prepared to be photographed, interviewed, and featured on the app on the fly at the event. This party is just the beginning - Shopcade will roll out monthly fashion events that celebrate the style-conscious youth of today, as they are fast emerging as the biggest influencers of fashion with the rise of social apps like Shopcade and Instagram."

 

Creative agency This Is Insomnia produced Shopcade’s first online commercial that will be featured as part of their London Fashion Week event, as well as their advertising campaign “Get ridiculously Good-looking.”  This Is Insomnia is producing Shopcade’s LFW live event in collaboration with Simplestream.

 

TVPlayer is a showcase of Simplestream’s Media Manager, which provides over the top (OTT) video operations which has been optimised for broadcasters and media owners. The streaming event from the fashion hub of the world paves the way for other brands and companies to stream their events live on TVPlayer, as well as feature on a live TV service.

 

The TVPlayer App is available free from the App Store on iPhone, iPad or iPod Touch or at www.AppStore.com/TVPlayer

TVPlayer is also available from Google Play and the Amazon Appstore.

 

-Ends-

 

Notes to Editors

For any brand and media owners who are interested in streaming their event or featuring on TVPlayer, please contact Dan.Finch@simplestream.com

 

About TVPlayer:

TVPlayer is a new OTT platform launched in the UK by Simplestream, which streams live TV across multiple devices from some of the UK’s favourite free-to-air broadcasters.

 

About Simplestream:

Simplestream, founded in 2010, has grown to become a leading provider of multi-platform live streaming and catch-up TV services to broadcast and media companies.  Its’ Media Manager, Media Hub and Media Player technologies simplify over the top (OTT) video operations and work-flows. Offering a cost-effective SaaS pricing model, Simplestream’s services are optimised for the sports, music, news, entertainment and teleshopping sectors. Please go to www.simplestream.com for further information.

 

About Shopcade:

Set up in 2011 by Nathalie Gaveau, Marie-Barbe Girard, Hoon Kim, and Evan Adelman, Shopcade is the social shopping application for the fashion conscious-consumer. Users can log in to see their daily trending feed, a collection of celebrity and blogger styles, trends from magazines and exclusive deals from brands. They can then buy items from the relevant retail site or save them to lists for later. Shopcade garners over 1,500,000 page views monthly and currently accommodates over 600,000 users. Shopcade’s aim is to be THE one-stop shop for fashion lovers the world over.

 

About This Is Insomnia

This Is Insomnia is a young creative agency based in London, offering production, post-production & digital services for the advertising, film and music industries. 

 

#

Media Enquiries:

 

Marie Ellis, Marketing Manager, TVPlayer/Simplestream | marie.ellis@tvplayer.com | +44 (0)20 7292 4928 / +44 (0)7780 995080

 

Shopcade: Courtney Blackman at Forward PR | courtney.blackman@forwardpr.com | +44 (0)20 7839 5059 / +44 (0)7766917617

 

Anda Teglas, Creative Director, This Is Insomnia | anda@thisisinsomnia.co.uk  | +44 7415 098 128

 

 

Connect with TVPlayer:

 

Web: TVPlayer.com

Twitter: @TVPlayer#TVPlayer

Facebook: TVPlayerUK

 

Connect with Shopcade:

 

Web: shopcade.com

Twitter: @Shopcade

Facebook: Shopcade

Instagram: @Shopcade

Event hashtag: #ShopcadeLFW

 

Check This Is Insomnia out at:

Web: thisisinsomnia.co.uk

Facebook: thisisinsomnia

Twitter: @ThisIsInsomnia

 

 

 

Simplestream Ltd
Editorial Contact:
Marie Ellis
02077341697
marie.ellis@simplestream.com