TV3 selects Videoplaza as multidevice video monetisation partner
Dublin(11 Mar 2014)
Videoplaza, the leading global sell side ad management platform for video, today announced that TV3, Ireland’s leading commercial broadcaster, has selected Videoplaza’s Karbon ad serving platform to monetise its TV content across multiple devices including mobile, smart TV’s and gaming consoles.
Karbon will enable TV3 to more efficiently monetise its catch up service, 3player, wherever the audience is viewing. Jill O’Brien, Head of Digital at TV3 Group comments “At TV3, our goal is to deliver great entertainment programming to all of our viewers wherever and however they choose to watch it. 3player is now available on multiple platforms which means our advertising partners have new options for engaging with viewers. Our partnership with Videoplaza means we are at the forefront of video ad serving, tracking and optimising across all devices”.
Cross-device video monetisation via Karbon means TV3 can deliver a highly sophisticated approach to getting the right content and advertising to viewers across any screen. TV3 is increasingly working with audience data to deliver a targeted experience to viewers, and in future will also leverage Karbon’s audience management features, enabling them to target ads to viewers across any device.
An end-to-end ad management platform for IP-delivered video, Karbon will allow TV3 to sell one audience across multiple devices, to simplify the campaign management workflow and will provide a future-proof advertising strategy to accommodate new platforms and devices as they emerge. With its intuitive user interface and workflow, optimised for digital ad operations staff, Karbon builds on TV3’s existing advertising capabilities.
Stephen Byrne, UK Commercial Director, Videoplaza, said: “Video consumption on mobile and tablet is at an all-time high, and we can see that having a positive affect on video ad spend. Brands are really keen to be associated with the best content in the marketplace and with TV3, we are excited to partner and build a multidevice strategy to monetise its premium content across any platform”.
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About Videoplaza
Videoplaza powers the video advertising businesses of broadcasters, publishers and ad networks, enabling IP-delivered video advertising revenues to be maximised. Videoplaza’s sell-side ad serving and management platform, Karbon, monetises video experiences across PCs, mobile devices, tablets, game consoles, IPTV, and Smart TV.
Headquartered in London, with offices in Stockholm, Paris, Berlin, Cologne, Madrid, Singapore, and Bangkok, Videoplaza works with a global client base including M6 (FR), Canal+ (FR), SBS (NL), RTL (BEL), Sony Entertainment (IND), Blinkbox (UK), Vocento (ES) and TV4 (SE).
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About TV3
Launched in 1998, TV3 is the largest commercial channel in Ireland with an 11% market share for Adults 15+, reaching over 2.6 million individuals each week and over 3.6 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, UTV, Channel 4 and Sky 1 combined.
TV3 Group remains Ireland’s only free-to-air national commercial broadcast company, a status which allows them to represent and provide for viewers independently and without vested interests. The network continues to differentiate itself through an emphasis on Irish and home produced programming, with approximately 40% of its current schedule produced in Ireland. The development of the brand new Sony HD Studio has allowed for the production of bigger formats and even better content for distribution – giving scope for greater impact in the international market.
Today, TV3 Group has firmly established itself as the leader in TV entertainment in Ireland. While TV3 strikes the perfect balance between light hearted fun, home-grown daytime viewing and authentic original programming, it’s sister channel 3e, which was re-branded in 2009, targets a slightly younger audience, continuing to grow across all demographics year-on-year.