Octoshape Launches Flexible, Economics-Changing Content Delivery Alternative

Cloudmass Provides Instant Infrastructure with Global Reach for Video Delivery over the Internet

Atlanta, GA(05 Jan 2011)

Octoshape ApS today launched Cloudmass, a cloud based content delivery service that provides instant and flexible global infrastructure that dynamically expands and contracts to best deliver top-quality video via the Internet.

The offering aggregates the resources of cloud service providers whom together can dynamically create the largest global cloud streaming infrastructure available. Capacity planning and last-minute equipment deployment typical with fixed content delivery network (CDN) approaches are a thing of the past. All of this comes at a fraction of the cost of today’s traditional infrastructure.

Cloudmass was designed to perform in centralized, shared, cloud infrastructures due to its unique ability to deliver high quality video globally without the traditional requirements of server or network infrastructure at the edge. Cloudmass dynamically grows and contracts based on the real-time needs of content owners’ audience demands. It rewrites the economics for traditional streaming infrastructure for which the capacity needs to be negotiated, planned and reserved in advance.

 “The keys to success with large audience demand is achieving resilient scalability to deliver HD-quality content to an increasingly global audience but without the time and costs associated with pre-preparing fixed network resources that are inherently inflexible and lack necessary reach,” explained Scott Brown, U.S. General Manger for Copenhagen-based Octoshape.

With Cloudmass, all required resources are dynamically amassed on an as-needed basis, sharply reducing the capital and operational expenses that come with provisioning and building network facilities that could go unused and become stranded investment because of the on-again, off-again needs of content owners.

"Content delivery service performance has long been tied to the assumption that distance (proximity of servers to clients) equals quality, which has seen the growth of sprawling CDN networks to ensure that delivery from the edge of their networks over the last-mile to the end-user is optimal," explained Colin Dixon, senior partner, at TDG Research, a digital media research and advisory firm. "The Cloudmass approach refutes the distance equals quality equation by employing far more flexible global cloud resources delivering potentially huge savings and cost avoidance in capital- and operational- expenditures."

Cloudmass uses innovative software that works with cloud service providers to auto provision network resources based on audience demand. Cloud service providers like Amazon, Softlayer, Rackspace, AT&T, Microsoft collectively offer infrastructure resources that blanket the planet. Drawing from this global cloud infrastructure enables content streamers of all types to reach a broader audience without paying for the network and server resources traditionally necessary to ensure performance – and their accompanying operational expenses.

About Octoshape
Streaming media innovator Octoshape provides the enabling technology required for content owners to deliver online video over best-effort public networks to the largest audiences and with the highest-quality viewing experience. The company is writing the next chapter of content delivery for IPTV services over the Internet. The Octoshape approach is more scalable, flexible and affordable than traditional CDN schemes, while providing feature-rich, high-quality viewing to the largest of audiences. For more information visit www.octoshape.com