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NFL and Vivo announce innovative partnership for the distribution of NFL Game Pass in Brazil

In a forward-thinking initiative in the country, Vivo customers will be able to access the NFL’s direct-to-consumer service, NFL Game Pass, at a special rate
Brazil(9/4/2018) -

The NFL (National Football League), Vivo, and Perform Group have reached an agreement for the distribution of the NFL’s direct-to-consumer digital service, NFL Game Pass, to Vivo customers in Brazil.  Vivo will be able to offer its subscribers two distinct packages, NFL Game Pass Season Plus and NFL Game Pass Game of the Week.  With the Season Plus package, Vivo mobile customers will now be able to stream live and on-demand NFL games, and access VOD content, at a special rate.  Customers can pay directly via their mobile plan or prepaid credits.          

The Season Plus package, offered through the NFL Game Pass application, enables subscribers to stream all 2018 NFL preseason, regular season, and playoff games, including Super Bowl LIII (limited to Season Plus package only and will not be translated to Portuguese), as well as the NFL Draft.  The service also features condensed games (which can be downloaded for later viewing), historical games dating back to 2009, NFL Network documentaries, the linear 24/7 channel – NFL Network, and access to NFL RedZone, an NFL channel dedicated to showing every touchdown from every Sunday NFL game.  Subscribers to the Season Plus package will also have access to “Coaches Film,” a feature that allows users to review any play, from any game, at different angles.

 “Once again, Vivo reinforces its position as an innovative company that anticipates trends and offers services with exclusive benefits for its clients. This is a partnership of two brands that seek to offer quality and engaging experiences to their customers,” says Ricardo Sanfelice, Vice President of Digital Strategy and Innovation at Vivo.

“We are excited to partner with Vivo as they have demonstrated a world class ability to service their customers with content,” said Max Boigon, NFL Game Pass International Lead.  “Vivo is a great new channel for NFL Game Pass, and this relationship will deliver tremendous value to both parties, and most importantly, our fans.”

In addition to the Season Plus package, customers of Vivo Familia package and certain eligible individual postpaid plans will be able to access the NFL Game Pass Game of the Week package, which includes a weekly game on Sunday, voiced in Portuguese. 

“We’re thrilled to continue to find groundbreaking ways to bring a premium product, like NFL Game Pass, to the Brazilian market.  This is truly a game changer not only for Vivo NFL fans but for all Vivo customers.  With the outstanding subscription base that Vivo has, we can now extend our reach in Brazil even further and look to draw in the more casual NFL fan, in addition to those who have been following the NFL season after season,” said Bruno Rocha, Chief Commercial Officer – Content Media and Broadcast at Perform Group.

The NFL Game Pass app is available via Android and iOS and is compatible with desktop, smartphones, and tablets. Subscribers can access NFL Game Pass and stream content using their mobile network and Wi-Fi.

To subscribe to Vivo NFL Game Pass Season Plus, eligible Vivo users simply need to send an SMS, with the word “NFL,” to the number 633.

About Vivo

Vivo is the trademark of Telefônica Brasil, the leading telecommunications company in the country, with 97.8 million accesses (2T18). It operates providing wired and mobile telecommunications services throughout the country and counts on a complete and convergent product portfolio for B2C and B2B customers – wired and mobile broadband, ultra-broadband (over fiber), wired and mobile voice services and paid TV. The company is present in 4.4 thousand cities; 4.2 thousand of them with 3G network and more than 2.8 thousand of them with 4G, segment in which it is market share leader. Telefônica Brasil also offers the 4G+, the internet twice as fast as the 4G. In the mobile segment, Vivo has 75,3 million customers and accounts for the largest market share of the segment (31.9%) in Brazil, according to quarterly balance sheet results (2T18).

Driven by the constant innovation and high-quality services, Vivo is at the heart of a digital transformation, which extends the autonomy, personalization and real-time choices of its clients, putting them in charge of their digital life, with safety and reliability. Telefônica Brasil is part of Telefónica Group, one of the largest communications conglomerates in the world, present in 21 countries, with 357,5 million accesses, 122,5 thousand employees and 52 billion euros of revenues in 2017.

Aware of its responsibility to give back to society the trust received through the use of its services, the company runs Fundação Telefônica Vivo. Since 1999, this foundation has been working on educating the new generation, pointing out development ways for the country by applying innovation to education, entrepreneurship and citizenship, with different social projects in these areas.


About Perform

Perform Group is the digital leader in global sports media and one of the fastest growing sports media companies in the world. With almost 3,000 employees in over 30 countries, its businesses touch every aspect of the way fans engage with sport.

Perform Group streams sport to fans directly through DAZN, its unique live and on-demand service. It partners with the biggest rights holders to help them commercialize and grow their sports around the world. It produces better, faster, more detailed content and data for broadcasters, media companies, sports teams, and sponsors.


About NFL

The National Football League is one of the world’s most popular sports leagues, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.  Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.

Editorial Contact:
Sabrina Carrozza