Missguided partners with Simplestream for Nicole Scherzinger’s first ever fashion collection
Simplestream has been selected by online fashion store Missguided to manage all of their video content, kicking off with the launch of Nicole X Missguided, an exclusive collaboration with global pop star Nicole Scherzinger.
London(11 Mar 2014)
Simplestream has been selected by online fashion store Missguided to manage all of their video content, kicking off with the launch of Nicole X Missguided, an exclusive collaboration with global pop star Nicole Scherzinger.
Nicole X Missguided is the first ever fashion range from the singer and former X Factor judge. Nicole partnered with the Missguided design team to create the 30-piece collection, which received great feedback from both press and bloggers when previewed at the brand’s recent press day.
Simplestream built an interactive video player which has the ability to stream the TV advert and features a smouldering Nicole in a range of signature bodycon dresses, striking jumpsuits and sporty separates. The player has been designed so that the user is able to browse through the outfits that Nicole wears within the video, together with the option to ‘click to buy’ the outfit directly through missguided.co.uk. Simplestream’s Media Manager technology is used to host the video content appearing in the VOD player, which features behind-the-scenes content from the Nicole X Missguided campaign.
Nicki Capstick, Senior Marketing Executive of Missguided said, “We’re really excited to be working with Simplestream for the Nicole X Missguided project – video is a huge part of our strategy for 2014 and Simplestream has been able to provide us with a bespoke media player which allows us to increase engagement with our young female audience.”
Dan Finch, Director of Simplestream commented, “We are delighted to have been chosen by Missguided to provide their video management services – the bespoke media player we created allows for high levels of customisation including the ability to syndicate video to any third party website effortlessly. This results in further engagement with the content and increases the propensity to purchase. Retailers are keener than ever to make their video content available cross platform as they look for new ways to interact with their customer base.”
The Nicole X Missguided collection launches on Tuesday 11 March 2014 and is available exclusively at Missguided.co.uk. Prices range from £15 – £50.
About Simplestream:
Simplestream, founded in 2010, has grown to become a leading provider of multi-platform live streaming and catch-up TV services to broadcast and media companies. Its’ Media Manager, Media Hub and Media Player technologies simplify over the top (OTT) video operations and work-flows. Offering a cost-effective SaaS pricing model, Simplestream’s services are optimised for the sports, music, news, entertainment and retail sectors. Please go to www.simplestream.com for further information.
About Missguided:
Founded by Nitin Passi, Missguided launched as a fast fashion women’s e-tailer in 2009. It is now one of the fastest growing online retailers inthe world and has become an international fashion source offering thelatest in trend-led clothing, shoes, and accessories.