Mirror Image Internet Signs Leading Swiss Web TV Portal for Mobile Streaming Services

ipmedia AG, publisher of internetTV.ch, taps company for 24/7 live streaming to mobile devices including iPhone and Android handsets

Tewksbury, MA(19 Jan 2010)

Mirror Image Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that leading Swiss web television portal, www.internetTV.ch is utilizing Mirror Image for live streaming to mobile devices such as iPhone and Android handsets.

As a leading independent web TV platform and the official partner of Swiss Sports Television (www.schweizersportfernsehen.ch), www.internetTV.ch needed a multiplatform solution for delivering content to a range of mobile devices. With Mirror Image's multiprotocol streaming service, the company is able to successfully stream live video content to any user's device as well as offer launch applications for Apple and Android devices.

"As more of our viewers access content on their mobile devices, it was critical for us to partner with a CDN that could meet all of our needs for mobile devices," said Marco Demont, Chief Executive Officer at ipmedia AG. "Working with Mirror Image has allowed us to take advantage of the tremendous excitement that's happening around mobile and we expect our live streaming content on this platform to be a great option for end users."

The Mirror Image multi-protocol streaming service works with a broad range of standard H.264 encoders or file content. Users do not need to employ specialized encoders or specially pre-formatted content for iPhone, Android or any specific device consumption. This capability enables businesses to streamline and simplify encoding workflows and eliminate the burden of storing and managing files in multiple client-specific formats.

"Over the past year, Mirror Image has seen the demand for mobile support grow significantly and with the advent of new platforms such as Android and form factors like tablets, we anticipate even greater growth to come," said James G. Hart, vice president of Sales and Marketing for Mirror Image.  "ipmedia AG is a leader in its field and a testament to the power of mobile streaming. We look forward to working with them and bringing viewers a full mobile content experience." 

About www.internetTV.ch
www.internetTV.ch is Switzerland's leading independent and editorially closed WebTV portal, Founded in 2006 the site hosts a wide range of niche channels in the segments Regions, Sport, Business & Politics, and People & Lifestyle. Examples are the official WebTV-Channel of the airport Zurich (airportTV.ch) or the Swiss Farmers' Union (buureTV.ch). Singled out for Anthrazit and Idee Suisse awards, internetTV.ch is also the official WebTV partner of Swiss Sports Television (24/7 and video on demand).

About Mirror Image Internet
Mirror Image Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies.  The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience. 

Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113