bitmovin, the technology leader in adaptive media streaming solutions released its new bitdash 2.0 streaming & client optimization framework, enabling up to 100% higher streaming performance.
Video is forecasted to grow with a 75% CAGR to become over 66% of worldwide mobile IP traffic by 2017 - already today it is responsible for over 70% of fixed internet traffic(1). The explosion of media traffic and huge variety in different devices, formats and protocols, has created significant issues in terms of the streaming media user experience - 60% of all media streams experienced quality degradation, resulting is reduced viewer engagement and an estimated $2.16 billion loss of revenue in 2012 alone(2). At the same time (mobile) network providers need to significantly invest to deliver the capacity to accommodate this growth.
The MPEG DASH standard for adaptive bitrate HTTP streaming is designed for media delivery to a highly diverse set of target devices, platforms and screens, using existing HTTP infrastructures with the potential to be able to effectively manage varying (mobile) bandwidth. With the broad industry support from Google, Microsoft, Qualcomm, Cisco and others, MPEG-DASH is also adopted within 3GPP. Today it is the key standard for streaming media and DASH conformant solutions are appearing in the market.
bitmovin has a deep background in media streaming technology, including MPEG-DASH. The company has been actively participating in the MPEG-DASH standardization since the onset, and created the first open source MPEG-DASH conformant client implementation - libdash(3) - which is also the official reference software of the ISO/IEC MPEG-DASH. Additionally, the company was the first to create MPEG-DASH enabled media players, datasets, and tools. The company is recognized as a technology leader in the streaming media industry and continues to innovate around the leading edge in areas such as DASH over HTTP 2.0/SPDY, HEVC/H.265, Multipath TCP, etc.
bitmovins' performance optimized (patents pending) bitdash 2.0 MPEG-DASH client solution was created to substantially increase media streaming performance of MPEG-DASH players, rather than solely focusing on conformance to the MPEG-DASH standard. bitdash 2.0 delivers seamless multimedia streaming, at the best possible media bitrate and quality which minimizing stalls. In adverse bandwidth conditions (for example, in mobile networks with poor coverage and moving clients) the solution has been demonstrated to deliver up to 100% increase in effective media streaming throughput. This gives bitmovins' customers a strong competitive advantage in their market, enabling significant higher streaming quality on their devices compared to their competitors. bitdash is available on the widest range of platforms, including embedded platforms (TV, Set-Top Box, Consoles, automotive solutions, etc.), mobile devices (incl. Android and iOS), HTML5/JavaScript, and Flash, making it the solution of choice for service providers as well as OEMs.
“With bitdash 2.0 we’re delivering a substantially improved solution that delivers the best MPEG- DASH client performance in the market today” says Stefan Lederer, CEO at bitmovin. “Additionally, this release has a broader target platform support, and includes capabilities that make the integration into existing solution and tracking and analysis of Quality of Experience (QoE) parameters much easier. We’re seeing an accelerating interest from a variety of industry players in solutions that not only address MPEG-DASH conformance, but also deliver actual performance and real competitive differentiation and business impact.”