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Level 3 Delivers Live Video of Obama Inauguration for Sky News
Historic Event Yields Level 3 Internet Network Traffic Record
Level 3 Communications, Inc. (NASDAQ: LVLT) today announced that the company delivered live television broadcast video and online streaming of Barack Obama?s presidential inauguration ceremony for Sky News on January 20. The historic event marked a number of milestones, including the first live simulcast for Level 3 in Europe and the largest one-day spike in global Internet network traffic for Level 3.
"We wanted to capture the magic and scale of the event, including the speech and the massive anticipated audience around the globe for this historic occasion," said Steve Bennedik, head of technology for Sky News. "We did this by offering, for the first time, the highest quality pictures, both for those watching in HD on their televisions and also for those watching Sky News? live streaming online. We wanted viewers to feel that they were amongst the crowds."
Level 3 transported the live news feed over trans-Atlantic fiber-optic cable on the Level 3 network from Washington DC to its facilities in London, where the feed formed part of the high-definition (HD) television coverage delivered by Sky News. Level 3 also delivered live online streaming of the event for global viewing at www.skynews.com. Level 3 partnered with Move Networks to encode the online video in HD for this event.
?Level 3?s network offered Sky News viewers with the kind of high-quality video that placed them on the steps of the U.S. capitol for this historic event,? said James Heard, president of Level 3?s European Markets Group. ?For the inauguration, Level 3 provided live HD video for both television and online viewing ? a first for Level 3 in Europe ? contributing to record global traffic across our network for the day.?