Eurofins Digital Testing Announces New Logo Scheme to Boost Consumer Confidence in 4K HDR Ultra HD Televisions

The 4K HDR Ultra HD Logo scheme is announced at CES 2017 by Eurofins Digital Testing. It aims to provide assurance to consumers, as well as content producers, broadcasters and manufacturers, that the level of image quality promised by this technology will

Bristol(07 Jan 2016)

Giving consumers the confidence to invest in the latest and the best television technology will now be easier, thanks to a new logo scheme that delivers High Dynamic Range (HDR), Ultra-High Definition (UHD) and Wide Colour Gamut (WCG) simultaneously. With manufacturers already expressing considerable interest in the unique logo scheme, it is expected to gain significant traction in the coming weeks, following its launch at CES 2017.

The scheme will ensure that the latest generation of UHD HDR screens (which deliver the highest picture quality currently available), will be easily recognised in the marketplace. The new 4K HDR Ultra HD logo will identify equipment that has been fully tested and proven to meet the highest standards of picture quality. The logo scheme certifies that all qualifying equipment will successfully deliver the extended contrast range and colours essential for HDR and WCG, as well as ensuring that the full potential of UHD is met (which offers up to four times the clarity of existing HD services). HDR brings a whole new dimension to content with vivid, true to life colours, darker blacks and brighter whites and the combined result of these three factors is simply breathtaking.

Broadcasters and content providers have been saying for some time that this combination of technologies must be adopted concurrently to justify the investment in UHD content production - and the logo is designed to target that sweet spot of UHD combined with HDR and WCG. Most importantly, the logo will ensure that devices are compatible with HDR content delivered over broadcast and IP (OTT), not just via HDMI.

The scheme is initially being promoted by well-regarded testing and quality assurance company, Eurofins Digital Testing, who are expecting for the scheme to be adopted, and ultimately owned by the TV manufacturers.

Tim Morgan, Managing Director of Eurofins Digital Testing UK commented:

"Consumers are prepared to spend more and more money on getting the best in their entertainment systems but need guidance that they are making an informed choice. It is important that consumers can be confident that their new TV doesn’t just have a great display but will be able to display HDR content arriving from a number of sources, including via broadcast, OTT and HDMI.”

He continued:

“The use of the 4K HDR Ultra HD logo will help those in the marketplace searching for a premium quality television identify models that meet their exacting standards. Having realised the need to establish a recognisable measure of quality in this area we look forward to manufacturers joining us in establishing the logo scheme and taking it forward."
More information on the logo and how to apply can be found at the logo website: www.eurofins-digitaltesting.com/uhdlogo.

Editors Notes:

Eurofins Digital Testing is the world’s leading end-to-end Quality Assurance (QA) service provider for Digital TV Operators and device testing specialists, operating globally with test lab facilities in the UK, Belgium and Hong Kong. They provide specialised on-site test resources, testing tools and services to validate digital media delivery systems and device conformance for multiple standards and operators across the world. Eurofins Digital Testing was formed from the merger of Digital TV Labs and Testronic Labs and is part of the Eurofins Group. Eurofins has a network of more than 225 laboratories in 39 countries and has over 23,000 employees worldwide. Eurofins Digital Testing delivers complete testing solutions to manufacturers, broadcasters, operators and related media and device supply chains, covering terrestrial, satellite, cable, OTT and IPTV delivery. This includes conformance and certification testing for standards and operator regimes, as well as the provision of bespoke media delivery solutions.

For more information on Eurofins Digital Testing, please visit www.eurofins-digitaltesting.com.