Dailymotion, one of the largest Web video sites in the world, and 5min Media, the Web's largest video syndication platform, today announced a partnership that will bring 5min Media’s vast catalogue of professionally produced video content to Dailymotion’s audience in the US and around the world.
Dailymotion's audience will now have on-demand, ad-supported access to 5min Media's library of more than 200,000 videos organized across 21 verticals including 5minSports, 5minTravel, 5minVideo Games, 5minFashion and 5minHealth. 5min Media’s content will be categorized within branded channels to appeal to users’ specific interests, offering them relevant, engaging videos at a site where they are already viewing high volumes of video content. The partnership also offers brands and marketers the opportunity to reach highly engaged and targeted audiences.
“Lifestyle and DIY-videos are some of the most popular on the Web, so we are delighted to partner with 5min Media to deliver some of the highest quality content from these categories,” said Joy Marcus, General Manager of Dailymotion US. “The millions of users who visit our site each month have already demonstrated a demand for videos across these channels, and now we’re able to provide them with even more best-in-class content. Our advertisers will also be pleased with new opportunities to reach our large, engaged audience.”
“Given our shared dedication to driving user engagement and advertiser value through wide distribution of a rich, segmented catalog of premium videos, our partnership with Dailymotion just makes sense,” said Ran Harnveo, CEO and co-founder of 5min Media. “Distributing high-quality video content across Dailymotion’s site is a great complement to our existing network of semantically syndicated videos, and opens up a massive new audience for our advertisers.”
As one of the leading sites for sharing videos, Dailymotion’s network of sites attracts over 65.7 million unique monthly visitors and one billion videos views worldwide (source: comScore, July 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.
About 5min Media
5min Media is the Web's largest video syndication network with more than 30 million unique visitors across its 800 partner sites. The company provides publishers with a comprehensive video platform that includes access to premium content from its library of more than 200,000 vertically segmented videos from thousands of the world's largest media companies and professional independent video producers. Founded in 2007, the company is headquartered in New York City. For more information, visit http://solutions.5min.com.