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BSkyB Selects Entriq to Support Multimedia Content Delivery

Sky Uses Entriq Service to Expand Choice for Viewers
Amsterdam - IBC 2007(9/7/2007) -

Entriq, Inc., the world?s leader in pay media, has today announced that British Sky Broadcasting (Sky) will use its services to support the delivery of pay-per-view television content.

The EST (electronic sell-through) service will enable Sky to offer pay-per-view content via its online portfolio. With the Entriq service, customers with a 2Mb or greater broadband connection will be able to download a selection of Sky content, including film, entertainment and sports on a pay-per-view basis. Movies are available to watch in as little as 15 minutes, and an entertainment show can be ready to view in as little as 5 to 10 minutes.

?As an innovator, Sky is constantly seeking new ways to offer audiences even more choice and flexibility in how they access their favourite content,? said Griff Parry, director, On-demand, BSkyB. ?Entriq?s service will allow us to quickly deploy enhanced features that will improve the customer?s experience of online viewing, providing even more flexibility in the way they can access video.?

Guy Tennant, Entriq?s chief operating officer, commented: ?Sky recognised the business and technical agility offered by Entriq, which has provided the broadcaster with the opportunity to explore new ways to deliver groundbreaking entertainment to customers while guaranteeing that content remains secure and digital rights are enforced.?

For more information, please visit www.entriq.com. Or visit us at IBC2007, Amsterdam: Hall 3, Stand 219.

About Entriq
With more than 20 years of pay media experience, Entriq powers new media business models by selling its solutions for protecting, selling and delivering content over broadband to PC, mobile and Television devices worldwide. Entriq gives content and service providers the tools needed to manage, protect and monetize the media assets they wish to distribute, track and/or sell. Entriq?s clients include some of the largest companies in the pay media industry, including MTV Networks, World Wrestling Entertainment (WWE), NBC Universal, Viacom, Major League Baseball, UEFA, Foxtel (Australia), Channel 4 (U.K.), BT Media and Broadcast, and Intel. Entriq is based in Carlsbad, Calif., and has offices in the United Kingdom, France, China, the Netherlands, Germany and Australia. Entriq is a division of MIH Ltd., a wholly owned subsidiary of Naspers (NASDAQ:NPSN). For more information, visit www.entriq.com.

About Sky
Sky is the UK?s leading entertainment company and operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Around 21 million viewers in 8.6 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK and Ireland?s first and most popular digital television service.

Sky is committed to offering customers an unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today?s viewers. For information, visit www.sky.com.

Entriq
Editorial Contact:
Vanessa Vigar
+ 31 61 097 8635
vanessa.vigar@entriq.com