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Adswizz Launches its International Audio Advertising Exchange in the U.S
Brussels(14 Apr 2010)
For too many radios the choice today is between cutting their international streams and losing money. Consumers of radio and in particular of music have been quick at identifying radios worldwide that cater to their needs. There is a strong opportunity for radios to build international brands. Via the Adswizz exchange radios can now monetize their international audience.
Digitally Imported Inc is the owner of DI.fm, Sky.fm and Jazzradio.com and is ranked as one of the top 10 internet radio audiences in the US. The company has also been extremely successful at building an international audience that is similar in size to its U.S. audience leveraging the shoutcast/winamp directory. Adswizz will monetize its 6 million stream openings in Europe.
GotRadio.com and Corstarr Radio LLC, owner of 100hitz.com, have built an impressive audience internationally of hundreds of thousands of users/listeners, thanks in part to their strong presence in itunes. Adswizz will monetize their stream openings in Europe.
The server side adinsertion technology of Adswizz will be used to insert ads in the streams of these radios and enable targeting including to users of winamp and itunes.
About Adswizz
Adswizz was founded in March 2008 and is headquarted in Brussels, Belgium. The company is the European leader in internet radio ad insertion. Adswizz provides streamers, adnetworks and broadcasters with a powerful platform to monetize their audience. The goal of Adswizz is to bring all the features of display advertising to internet radio advertising. The Adswizz solution combines display, audio and video in the same easy to use campaign management interface. Because it is server side, the Adswizz solution enables targeted advertising to all radio listeners online including listeners using smart phones, wifi boxes, itunes, winamp, etc. Adswizz runs on top of all the main streaming technologies including Icecast, Shoutcast, Wowza and formats such as mp3, aac, aac+, ogg.