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3 Sweden/Denmark Selects Vidiator Xenon Hosted Delivery Platform (XHP) to Power its Planet3 Portal

Manages live and offline encoding, asset management, dynamic bandwidth adaptation, billing integration, device adaptation and mobile streaming and download delivery to subscribers “out of the box”
Seattle(3/9/2009) - 3 Sweden/Denmark has selected Vidiator Xenon Hosted Delivery Platform (XHP) to power its Planet 3 Portal and enable more efficient access to applications and downloads for subscribers, the two companies announced today.

Xenon Mobile Streaming Platform has become the industry?s de-facto standard, adopted by more than 20 operators and content providers in 20+ countries including: ?3?, PCCW, Vodafone, NTDoCoMo, Sprint, KTH, LG Telecom, BSkyB, Onsetel, CNN and AT&T to name a few.

?Vidiator provides 3 Sweden/Denmark with a complete, end-to-end solution for mobile content delivery. This enables us to fully focus on the ?campaign? and driving revenue, rather than having to focus on the technology. Moreover, the Xenon technology allows us to differentiate our content offering while delivering great mobile experience,? said Andreas Cedborg, head of innovation for 3 in Sweden and Denmark.

?With Vidiator we do not have to worry about the ingestion, adaption and delivery and can focus our efforts on the creative and commercial aspects. Xenon is a proven, key component of our services, and really helps us maintain our market leadership,? continued Cedborg,

XHP manages all facets of encoding, asset management, dynamic bandwidth adaptation, billing integration, device adaptation and mobile streaming and download deliveries ?out of the box?. In just a few clicks content managers can upload content, while XHP automatically and seamlessly adapts delivery to any number of multiple devices. XHP supports streaming to the majority of handsets available today and the technology can detect which encoding is optimal to what device automatically.

?Opening up walled gardens and letting in content owners directly address targeted subscribers is quickly becoming a cost-effective and efficient model. As more and more content and services come online, operators increasingly are turning to hosted, 3rd-party platforms like Vidiator to deliver their branded services because they can do this with huge time-to-market gains,? said Connie Wong, Vidiator CEO.

?Moreover, we see mobile streaming and content at a positive tipping point ? mobile network capacity and speed are improving the quality of delivery. Operators know that they can depend upon Vidiator Xenon streaming and encoding technologies, which have gone through nearly ten years of aggressive R&D, rigorous testing and proven itself via highly successful and large-scale operator deployments and industry awards,? continued Wong.

About Vidiator
Vidiator is changing the way people use mobile with technology that enables carriers and content providers to deliver live and on-demand TV, music and 3G multimedia services and targeted content to mobile devices. The company?s flagship product Xenon has become the industry?s de-facto standard with deployments in 20+ countries on four continents, with customers including AT&T, Sprint, NTT DoCoMo, "3," Vodafone, PCCW, Sprint, KTH, LG Telecom, BSkyB, Onsetel, CNN and Alltel. Vidiator is headquartered in Bellevue, Washington, USA, with offices in England, China, Korea, Spain and Italy. For more information please visit www.vidiator.com.
Editorial Contact:
Seth Geisler