Moving to a Software-only Platform for Flexible and Cost-effective Live Video Delivery

The broadcasting and media industry is undergoing seismic changes, for reasons which are well rehearsed. Consumers demand the ability to view content at a time of their choosing, where they want to view it, and on the device which is convenient to them at that time.

The ubiquity of broadband and 3G/4G/LTE mobile connectivity makes this practical. It is now possible to deliver individual content streams for very large numbers of concurrent users.

As this has become commonplace and mainstream, so the nature of the content has changed, and its source. Where once television came from broadcasters, now there is a huge community making its own community, creating YouTube and Twitch stars along the way. Traditional producers and broadcasters have to evolve to compete.

Software-only platforms and pure IP infrastructures are the only way forward.