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Live Streaming Summit [16-17 May 2017]
Streaming Media West 2016 [2-3 November 2017]
Live Streaming Summit [2-3 November 2017]
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Video Advertising
Articles

Super Bowl Advertising 2.0

You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson
Featured Articles, Posted 05 Feb 2007

Eyes on the Enterprise: Streaming Media's Marketing Potential

The real opportunity of Web 2.0 does not come from figuring out a way to use the web to re-create media structures that already exist. The true value will be generated from the development of applications that uniquely utilize the capabilities of online multimedia technology.
Wed., Jan. 3, by Steve Vonder Haar
Featured Articles, Posted 03 Jan 2007

Shelly Palmer, Author of Television Disrupted

Network TV vs. Networked TV
Featured Articles, Posted 02 Aug 2006

Scot McLernon, SVP of Advertising, CBS Digital Media

The Online Video Advertising Landscape
Featured Articles, Posted 21 Jul 2006
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