Upcoming Industry Conferences
Streaming Forum [28 February - 1 March 2017]
Streaming Media East 2017 [16-17 May 2017]
Live Streaming Summit [16-17 May 2017]
Streaming Media West 2016 [2-3 November 2017]
Live Streaming Summit [2-3 November 2017]
Past Conferences

Video Advertising
Articles

Review: Quick.TV

Aiming to breathe new life into the online advertising space, startup Quick.TV has developed a browser-based, off-the-shelf video platform with which it claims users can add interactivity to any video and publish it within minutes.
Featured Articles, Posted 19 Nov 2009

Video Advertising Network Smartclip Breaks Into U.S. Market

The German-based interactive video advertising network has set up shop in New York, and already boasts Viacom, Last.fm, and blinkx as clients.
Mon., Nov. 16, by Adrian Pennington
Featured News, Posted 16 Nov 2009

Streaming Media Europe Keynote #2: Video Advertising: Setting Standards For Success

The spend on online video pre-rolls is up 195% over last year. That's just one bit of the good news Guy Phillipson of the IAB shared about the UK online video ad market in his Streaming Media Europe keynote.
Thurs., Oct. 15, by Adrian Pennington
Featured News, Posted 15 Oct 2009

Case Study: FLIMP Gives Sony Ericsson WTA Tour a Boost

Featured Articles, Posted 02 Oct 2009

Quick.tv Off The Launchpad To Monetise Online Video

New start-up Quick.tv offers a simple-to-use, yet feature-rich, way to integrate interactive adverts into online video for both the self-serve and enterprise markets.
Mon., July 20, by Adrian Pennington
Featured News, Posted 20 Jul 2009

Streams of Thought: Too Much of a Good Thing?

A supply-demand imbalance between advertisers and content distributors has inundated the web with ads. So what does this mean for the future?
Featured Articles, Posted 15 Jun 2009

Tremor Media Introduces New Interactive Ad Format

Called vChoice, the format includes a menu of clickable options after a short teaser.
Tues., June 2, by Eric Schumacher-Rasmussen
Featured News, Posted 02 Jun 2009

Hitchhiker's Guide to Streaming Media: Advertising Systems

Until differences among ad technology providers are worked out, new advertising approaches will likely still take a back seat to traditional advertising models adapted for online video.
Wed., Mar. 11, by Dom Robinson
Featured Articles, Posted 11 Mar 2009

Rumrunning, Web 2.0 Style

With the help of NetStairs, Malibu Rum set sail for new online advertising horizons.
Featured Articles, Posted 12 Feb 2009

Into the Mainstream: Advertising Year in Review

As metrics improve, so do online advertising's prospects.
Featured Articles, Posted 12 Feb 2009

HItchhiker's Guide to Streaming: Advertising Rates and Metrics

This installment of our Back to Basics series looks at some common terms used when discussing advertising rates and metrics, as well as why they matter.
Fri., Oct. 31, by Tim Siglin
Featured Articles, Posted 31 Oct 2008

Hitchhiker's Guide to Streaming Media: Online Video Advertising

Video adverts are becoming more and more pervasive, and advertisers have more options than ever in the types of ads they deliver. Here's a breakdown if the leading online video advertising categories.
Tues., Sept. 30, by Dom Robinson
Featured Articles, Posted 30 Sep 2008

Streaming Media Podcast #21: Benjamin Wayne, Fliqz

In this week's podcast, Tim Siglin talks to Benjamin Wayne, CEO and Founder of Fliqz, who shares his opinions about what's wrong with video advertising CPM rates, agencies and the cost of content production.
Thurs., July 31, by Tim Siglin
Featured Articles, Posted 31 Jul 2008

Commentary: In-Stream Ads—The Good, The Bad, and the Ugly

Content owners need to monetize their videos. But, writes the Watchman, if you're going to make people watch ads to get to free video, you should make the experience as easy and painless as possible.
Friday, June 20, by Geoff Daily

Featured Articles, Posted 20 Jun 2008

How to Measure Online Video Ad Success

Featured Articles, Posted 15 Feb 2008

Almost Grown: Advertising Year in Review

Rich media advertising continued to thrive in 2007, taking on its more established counterparts and holding its own.
Featured Articles, Posted 15 Feb 2008

Streaming Media Podcast #10: Super Sports and Politics Edition

Jose and Tim discuss the Super Bowl, Super Tuesday, and the implications of streaming media on sports advertising and the political process. No, it's really not THAT boring!
Fri., Feb. 8, by Jose Castillo and Tim Siglin
Featured Articles, Posted 08 Feb 2008

Streaming Media Europe: It's About Quality, Not Quantity

London—on its best weather behavior—was the setting for this week’s European event. Though the show is considerably smaller than its U.S. counterparts, the quality of the conference sessions themselves often surpassed what we get stateside.
Featured Articles, Posted 05 Oct 2007

Streaming Media East 2007: What’s Next for Online Video Advertising?

The final panel of the show—which topped 3,400 registered attendees, a 25% increase over 2006—focused on one of the most contentious issues facing the media and entertainment sector: Just what kind of advertising works best?
Thurs., May 17, by Tim Siglin
Featured Articles, Posted 17 May 2007
Pages: << Prev  1 2 3 4 5 6 7   Next >>
 
Companies