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Video Advertising
Articles

Engaging an Online Video Audience Through Social Media

Panelists offer tips for creating active viewers and repeat customers with tools like Facebook and Twitter.
Featured Articles, Posted 10 Feb 2012

Telemetry Says Engagement Matters in Online Video Advertising

It's not enough to get your ad in front of the right audience; you've got to know that they're paying attention.
Featured Articles, Posted 05 Feb 2012

Videoplaza Gains $12M Investment to Fund International Growth

The ad management platform expects half its traffic to come from non-PC devices by 2012.
Featured News, Posted 01 Feb 2012

StreamUK Partners with Adswizz for Targeted Ads

Integration will allow online audio and video content providers to better monetize their material.
Featured News, Posted 23 Jan 2012

No Crystal Ball for Online Video Advertising: Here’s What Works

A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.
Featured Articles, Posted 17 Jan 2012

Social Video Ad Firm Unruly Media Closes $25M in Funding

Will use investment to drive international growth, take the lead in social video advertising.
Featured News, Posted 04 Jan 2012

Videoplaza Introduces Two Interactive Video Ad Formats

Publishers have the option of taking over the full screen or presenting viewers with a choice of ads.
Featured News, Posted 14 Dec 2011

Original Branded Content Gives Best Ad Value, Says Study

Specific Media tested ad performance on four types of online videos, and one winner emerged.
Featured News, Posted 07 Dec 2011

YouTube’s Digital Fingerprints: How Content ID Protects Videos

A top YouTube engineer gave Streaming Media Europe attendees a peek at how the video giant operates.
Featured Articles, Posted 19 Oct 2011

YouTube: A Peek Inside

YouTube's European engineering director Oliver Heckmann will keynote Streaming Media Europe in London in October, and he offered us a preview of his behind-the-scenes talk
Featured Articles, Posted 11 Oct 2011

Nokia Gets Strong Results with Tremor inRoll Interactive Video Ad

Interactive ad had high engagement rates and showed what features the viewers were interested in.
Featured News, Posted 23 Jun 2011

Collective Acquires Web TV Enterprise

Companies' combined strengths should help drive TV advertising budgets toward online video.
Featured News, Posted 30 Mar 2011

Adap.tv Launches U.K. Video Advertising Marketplace

London office will tap fast-growing European video ad market, connecting sites and advertisers.
Featured News, Posted 24 Mar 2011

Commentary: It's Time for a New Interpretation of Monetization

Now that video delivery costs are minimal, it's time to stop looking for direct ROI on every byte of video served, and for a new breed of analytics to emerge
Featured Articles, Posted 22 Dec 2010

Videojug Launches Community Site

Videojug Pages Offers Videos Grouped by Topic, as Well as Revenue Opportunities.
Featured News, Posted 04 Oct 2010

UK Online TV Measurement Put to the Test

Online ad spend in the UK last year exceeded both TV and print. So now the challenge is how to get accurate measurement of online TV viewing. BARB thinks it has the answer, but others aren't so sure.
Featured Articles, Posted 27 Aug 2010

YuMe Gets on Board with HTML5 Advertising

After easy integration, publishers can serve ads to Apple's HTML5-only mobile devices.
Featured News, Posted 05 Aug 2010

EyeView Quiz Tests Knowledge of Online Video Effectiveness

From autoplay vs. user-initiated playback to British vs. American accents in voiceover, EyeView's new quiz challenges conventional wisdom about online video.
Featured News, Posted 11 Mar 2010

Visible Measures Debuts Trends, Tool for Judging Video Campaigns

To simplify the chore of gathering and comparing campaign intelligence, Visible Measures has released Trends, a Web-based application for benchmarking online video.
Wed., Feb. 17, by Troy Dreier
Featured News, Posted 17 Feb 2010
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