Biographical Information
Paul Davies
Manager of Communications and Marketing, Yospace
Paul Davies is Manager of Communications and Marketing at Yospace, a specialist in Dynamic Ad Insertion technology. Having worked in the field of OTT video for a decade, he is well placed to discuss the ongoing evolution of online broadcasting and monetisation. He is a frequent contributor to broadcast media.
Articles for Paul Davies
Ad Personalisation is a Relationship, Not a One-Night Stand
27 May 2016
As live streaming grows, providers and advertisers need to work together to offer viewers experiences that gain their trust and offer them a long-term, personal experience