Jim Hopkinson lives in New York City and works for Wired.com, the online site of Wired Magazine, a monthly publication that is the first word on innovation, and how it affects technology, business, science, and popular culture. An avid sports fan, prior to Wired Jim worked at ESPN.com, and was the third employee of a Boston-based multimedia startup that pioneered the use of MPEG video. His “Hopkinson Report” podcast covers new media marketing trends and can be found on iTunes. Read his blog at www.TheHopkinsonReport.com.