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Viewers Average 67 Minutes of Online Video Per Day, Says Zenith
Cell phones with fast data speeds and connected TV sets in the living room are helping drive an increase in streaming, a rise that will continue for years.

The global average for online video viewing has grown to 67 minutes per day, reports media buying agency Zenith, a part of Publicis Media. That number includes videos from all sources, including video sharing sites like YouTube, paid services like Netflix and Hulu, and social networking platforms. 

By 2020, look for the global average to climb to 84 minutes per day. Zenith sees China streaming the most at 105 minutes per day, with Russia second at 102 minutes and the U.K. third at 101 minutes. 

The rise in online video viewing accounts for nearly the full increase in total internet use, Zenith says. The global average rose by 11 minutes per day in 2017, and will increase by an average 9 minutes per day until 2020. 

“Online video is driving growth in global media consumption, as smartphones with high- speed data connections make high-quality video available to people on the move, and smart TV sets give viewers unparalleled choice in the living room,” says Jonathan Barnard, Zenith’s head of forecasting and director of global intelligence. 

This data comes from Zenith's Online Video Forecasts 2018 report, which looks at video content and advertising in 59 markets. The report will post to Zenith's site later this week. 

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Streaming time will shoot up this year, and a dramatic increase in mobile viewing is the reason why. Viewing time for non-mobile devices is flat.