StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video
Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe
London, UK(18 Dec 2014)
StickyADS.tv, the leading programmatic video Supply-Side Platform (SSP), today announced a partnership with Videology, one of the world’s leading video advertising platforms. The partnership will grant Videology’s demand-side clients, some of the largest agencies and advertisers in Europe, access to the StickyADS.tv platform in order to purchase premium video inventory.
This new venture will allow Videology’s technology users to access premium video inventory from more than 55 private marketplaces available on the StickyADS.tv platform across Europe, enabling them to buy a wide range of premium video inventory from top publishers.
StickyADS.tv’s flexible platform structure will allow for an easy and smooth server-to-server integration with premium and exclusive inventory – and will also include full deal ID integration, allowing Videology to precisely target any marketplace, audience, or context, according to the advertising requirements of their clients.
“Advertisers and agencies are seeking premium, brand safe and exclusive inventory from top publishers, including TV broadcasters, now more than ever,” explained Anne de Kerckhove, Managing Director EMEA at Videology. “We are impressed by the number of premium publishers and private marketplaces available on the StickyADS.tv platform, giving our demand side partners access to the very best inventory across Europe to deliver TV like clients’ campaigns across all devices.”
The partnership is further enhanced by the core business values that the two companies share. Both companies are committed to trading brand-safe video inventory programmatically, offering the highest viewability and engaging video content to advertisers. In May of this year, Videology received Media Rating Council (MRC) accreditation for its measurement of viewable video impressions. In addition, StickyADS.tv and Videology promote transparency and control, and are actively involved in fighting ad fraud.
“We’re delighted to enter into a formal agreement with Videology,” commented Hervé Brunet, StickyADS.tv’s CEO & co-founder. “We have been working together for over two years, and this partnership will allow us to extend the synergies between the two businesses in the United Kingdom and Continental Europe.”
About StickyADS.tv
StickyADS.tv is the leading advertising technology in programmatic video for premium media publishers. With clients that include La Place Media, large media groups, and TV broadcasters, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory by creating their own programmatic video private marketplace. Publishers get access to a global range of programmatic ad buyers and unleash the potential of video-specific advertising technology across multiple screens in a controlled and transparent environment. StickyADS.tv has offices in France, UK, Germany, Italy and Spain and its R&D team in Montpellier is building a cutting-edge video SSP (Supply-Side Platform) deployed to date in 132 countries worldwide. For more information, visit www.stickyads.tv.
About Videology
Videology is one of the world’s leading video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our maths and science-based technology enables our customers to manage, measure and optimise digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. For more information, visit www.videologygroup.com.