Dailymotion Exchange hits 5bn ad impressions after 7 months of activity
Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, announces excellent results after only 7 months of activity in addition to widespread DSP integration.
Palo Alto, USA(04 Apr 2015)
Between September 2014 and March 2015 , the platform has helped deliver 5 billion video ad impressions , with an impressive global distribution split:
- 46% in EMEA
- 27% in North America
- 22% in APAC
- 5% in LATAM
PRIVATE DEALS REPRESENT NEARLY 1 IN 4 AD IMPRESSIONS
Based on real-time bidding (RTB), DMX allows buyers to bid directly on Dailymotion’s video advertising inventory (“Open Auction”) as well as the ability to set up specific agreements (“Private Deals”).
As of March 2015, the impressions delivered through "Private Deals" represent 24% of the total impressions delivered per the month.
A GLOBAL INCREASE OF INVENTORY AND SCREEN VALUES
DMX offers optimized valuation of its ad inventory on premium video content, with a global average CPM up 19 % over past 7 months.
The most mature regions for online video buying topped the highest CPM:
- EMEA : average CPM 15% higher than the average seen on DMX, up 9% in 7 months
- North America : average CPM 14% higher than the average seen on DMX , up 31% in 7 months
A granular approach targeting each device separately reveals different valuation levels :
- Mobile/tablet : average CPM 57% higher than the average seen on DMX
- Video games consoles : average CPM 40% higher than the average seen on DMX
DMX PARTNER OF ALL GLOBAL DSP
Dailymotion Exchange boasts an RTB integration with partners like Brand Screen, DynAdmic, Torrential, TubeMogul, SourceKnowledge, Unruly, as well as other main DSP over the world. New major local and international integrations will be announced shortly.