The Perfect Storm: How Ad Blockers and Device Fragmentation Drive the Need for Server-Side Ad Insertion

You are no doubt familiar with recent stats on the alarming growth of consumer ad blocking that are dominating media coverage and conversations among publishers and advertisers. If your business relies on advertising, you likely have an ad-blocking problem. At the same time, while mobile video viewing is on the rise, technical challenges continue to hinder publishers’ ability to deliver premium, ad-based video experiences across a multitude of platforms and devices. This free white paper provides an in-depth overview on the impact of the dual threats of ad blockers and device fragmentation and explains a solution you can use today to address these challenges and dramatically increase your ad deliverability and revenue.