Solving sync: Synchronized Live OTT

Net Insight

Traditional OTT platforms sacrifice synchronization for reliability. When people watch live events, the action they see varies from screen to screen. And nothing spoils the moment like finding out about a score 30 seconds before you get to see it. As a result, people watching live events OTT are forced to log out of social platforms or risk hearing what’s happening on someone else’s screen before it happens on theirs. Lack of sync breaks down social interactivity and the potential for broader engagement is lost.