AP and Streamworks Re-Up Contract for Live News Streaming
After a year of successful streaming, the Associated Press (AP) and live streaming specialist Streamworks International announced they have renewed their contract for live video streaming, Since September, 2012, Streamworks has been powering the AP Video Hub, a live video platform designed to give news sites with limited budgets access to breaking news content.
The AP Video Hub provides live feeds for planned events and a constant live stream for breaking news. Since its launch, the service has covered such major events as the election of Pope Benedict XVI and the birth of Prince George.
“Demand for live content from digital platforms has increased rapidly since AP launched the first live coverage service a decade ago in 2003,” notes Sue Brooks, director for video transformation at AP. “Online audiences increasingly expect broadcast-quality footage, so it’s essential to guarantee a high superlative experience."
With breaking international news, downtime isn't acceptable, adds Ray Mia, CEO for Streamworks. It's crucial that his company delivery flawless streaming.
“As a leading news source trusted to deliver breaking global events to a committed international audience, delivering the AP Direct service into AP Video Hub represents mission critical live broadcasting at its purest,” Mia says. ”You simply can’t interrupt footage from a warzone and then use SLAs to argue that the downtime represents a reasonable level of service.”
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